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Reverse Tech

Performance Marketing Copywriter / Creative Strategist

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Description
About Us:

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business model and pride ourselves on being results-focused, with no big egos, just big data.

About the role

Are you a results-driven copywriter with a passion for performance marketing? We're looking for a native English speaker to join our remote team at Reverse Tech. In this role, you will be instrumental in crafting high-converting copy that drives performance across multiple channels—ads, emails, landing pages, and more.

You will play a key role in crafting marketing campaigns with a direct response focus, using powerful, results-driven copy to boost clicks, sales, and engagement. As we build our brand from the ground up, you'll have the chance to shape its tone, voice, and overall performance strategy. Being an native speaker of English is a must.

Responsibilities:

  • Write high-converting, direct-response copy for various marketing campaigns (ads, emails, landing pages, etc.)
  • Focus on performance metrics like CTR, CPA, and ROI in your copy to ensure maximum impact
  • Collaborate closely with the marketing team to continuously optimize campaigns for better performance
  • Contribute to shaping the brand’s voice and messaging as we build from scratch
  • Analyze campaign results and adjust copy based on performance data to increase conversions
  • Lead the entire localization workflow across multiple markets and products, ensuring consistent and effective messaging across different languages and cultures
  • Strategize and develop new creative concepts alongside your peers to drive innovative campaigns that meet business goals
Requirements
  • Proven experience in performance-oriented copywriting, with a strong track record of driving results
  • Experience working with paid media campaigns (Facebook, Google Ads, etc.) and email marketing
  • A/B testing and optimization mindset to continually improve copy based on data
  • Strong project management skills to oversee and streamline the localization process for a multi-market, multi-product environment
  • Being an English native speaker is a must
Benefits

Our Values:

  • Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
  • Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission’s success.
  • Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
  • Communication: We value honesty and direct language, fostering a culture free of politics.
  • Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
  • Trust: We value the words and qualities of our team members, fostering an environment of trust and respect.

What Our Team Members Get:

  • 100% remote and flexible work hours
  • Full-time or freelance opportunities
  • Learning from the best, including ex-Googlers and more
  • Unlimited growth prospects
  • Inclusion in a winning team
  • Competitive compensation
  • A fun, non-corporate atmosphere

If you’re passionate about branding and marketing, have experience in designing creatives for performance marketing, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

What you need to know about the Belfast Tech Scene

If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.

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