Performance Designer (AppLovin)

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

As an AppLovin Performance Designer, you will sit at the intersection of creative, engineering, and performance marketing—owning the production of high-impact, interactive ad creatives that materially lift CTR and downstream conversion.

You’ll work closely with Performance Marketing, Growth Strategists, and Creative Strategy to design MOF/BOF AppLovin creatives, HTML end cards, and interactive statics that outperform traditional formats.

This role is ideal for a designer who thrives in experimentation, understands performance data, and wants to push beyond “static ads” into interactive, conversion-driven creative systems. You’ll sit alongside the existing Performance Designer (who owns Meta/social statics, landing pages, and CRO), sharing creative strategists, asset libraries, and learnings across channels.

• Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory

• Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats

• Translate creative briefs into high-performing ad executions with speed and consistency

• Ensure compliance with AppLovin creative specifications (e.g. endcard dimensions, 5MB HTML file size limits, MRAID v2.0, single-file packaging with no external resources)

• Build HTML-based interactive creatives that significantly outperform static CTR benchmarks

• Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions)

• Develop landing-page-style and end-card-style HTML units for AppLovin environments

• Reference and reverse-engineer top performers from AppLovin’s interactive pages library (Health & Wellness, Home & Furniture verticals) to inform creative direction

• Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles

• Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals

• Collaborate with Growth and Media teams to prioritize winners and scale formats

• Design high-quality statics, animated GIFs, and short looping videos for AppLovin

• Create product unboxing, product demo, testimonial-style, and landing-style creatives

• Embed video or GIF elements seamlessly into HTML ad units

• Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution

• Use AI to generate variations, backgrounds, compositions, and visual treatments

• Continuously evolve creative workflows using custom or multi-tool AI stacks

Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

Key Objective #1: Increase AppLovin Creative Performance

• CTR lift vs static baselines

• Engagement rate and interaction completion rate on HTML creatives

• Volume of AppLovin-ready assets shipped per week

Key Objective #2: Scale Winning Creative Systems

• Number of scalable HTML templates and repeatable interactive formats built

• Speed from brief to launch for new creative concepts

• Reduction in creative fatigue through format and interaction diversity

Key Objective #3: Creative Quality & Execution Excellence

• QA pass rate for HTML creatives across AppLovin environments

• Stakeholder satisfaction (Performance, Growth, Creative Strategy)

• Consistency in brand, product clarity, and conversion-focused design

• Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks

• Strong HTML creative build capability, with examples of interactive ad units or end cards

• Ability to turn static designs into high-CTR interactive experiences

• Solid foundation in static image design, GIFs, and short-form video edits

• Experience creating landing-page-style, product demo, unboxing, and testimonial creatives

• Proficiency with AI design tools, including Nano Banana Pro

• Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools

• Bonus: Advanced AI workflows using multiple tools or custom automation