Job Description SummaryAs a member of the AKA Patient Care Solutions (PCS) Leadership Team, the Diagnostic Cardiology (DCAR) Segment Leader is responsible for the wing-to-wing life cycle of the product sub-segment/modality. The role has overall responsibility for developing and executing a regional product/portfolio strategy comprised of market analysis and segmentation, product positioning, competitor analysis, pricing and installed base management. This position is responsible for generating growth strategies across AKA which increase both visibility and win rate in collaboration with LCT commercial and marketing leaders. The DCAR Modality Leader, AKA engages directly with the International DCAR product team on behalf of the LCTs within AKA.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
- Coach and develop LCT Product Segment and Commercial teams to enhance visibility and win rate.
- Direct-line manager, responsible for coaching and developing the DCAR Clinical Specialist, AKA.
- Develop and implement LCT-specific DCAR growth strategies.
- Collect win/loss & competitive insights on product portfolios at an AKA level; feedback to International stakeholders.
- Keep abreast of industry trend analysis and understanding the potential implications of changing market dynamics.
- Based on sound market, competition and product knowledge, work with PCS Product Marketing to develop programs leveraging value propositions that drive improved outcomes.
- Participate in the training and education of indirect Channel Partners with a focus on the technical aspects of the product portfolio as well as competitive positioning and solution value propositions.
- Collaborate with the International organization to provide input into WWPP (worldwide product planning) process.
- Prior to launch of all new products, develop the NPI (New Product Introduction) Commercial Launch Plan (CLP). Once approved, measure the effectiveness of the NPI CLP.
- Work with OTR, Inventory and Supply Chain to manage inventory levels through the PSI process. Ensuring forecasts provide adequate visibility of AKA demand at factory level to allow for timely supply. Ensuring inventory levels in region are leveraged to minimize financial impact on the P&L including the management of demo inventory.
- Leverage Global & International contacts when inventory and quality issues occur.
- Collaborate with Commercial and Marketing leadership to determine attendees at conferences as part of the product strategy.
- Develop product-specific KOL’s and advisory boards. Liaise with leaders in Zone industry associations.
- Adapt Global marketing assets (including sales tools) to ensure that the region Commercial organization and Channel Partners have the right tools to position and sell the product portfolio effectively.
- Develop programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate.
Required Qualifications
- Bachelor’s Degree in Marketing, Business Administration or a related field.
- 7+ years’ experience in product management, strategic selling in medical, healthcare or a related field.
- Leadership skills to lead teams and shape/lead growth vision and product segment strategy.
- Team oriented – ability to motivate and work well with diverse, cross-functional teams.
- Ability to engage with external customers and partners.
- Excellent oral and written communications skills.
- Strong analytical and process skills.
- Willingness and ability to travel ~50% of the time.
Desired Characteristics
- Customer-focused mindset.
- Role-model behaviours ensuring compliance with all internal and external policies and regulations.
- Experience in selling capital equipment.
- Deep expertise in market & customer insights, product commercialization and branding.
- Experience working in a multi-national, matrix organization.
- Healthcare product/industry acumen.
- Innovation – develop new ideas through collaboration and execute on creative ideas.
- Influencing skills – ability to motivate individuals and demonstrate organizational influence.
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional Information
Relocation Assistance Provided: No
