Paid Social Specialist

Our Team
Life in the Paid Social team offers the ultimate combination of flexing your creativity and building cutting-edge data analysis skills, both highly sought after in the digital marketing industry!
The team specialises across our core Social channels, including Facebook, Instagram, TikTok & Linkedin. The key to our success is both our entrepreneurial spirit, testing all kinds of weird and wonderful creatives, alongside our razor-sharp analytical ability, drawing meaningful insights from our tests, to inform future strategy.
Being at the forefront of Paid Social advertising, we collaborate regularly with our Social Channel Partners to produce game-changing case studies, and have many more planned this year!
What we're offering you:

• Flexible hours and summer hours
• Hybrid working
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office
• 2 charity days a year

The Role
MVF's Paid Social team is seeking a Facebook Ads specialist to help accelerate our growth. The Paid Social Specialist role encompasses elements of generating high-performing creative, high-level campaign executive and project management within a performance marketing context.
Responsibilities:

• Campaign strategy & execution - Build, optimise and grow paid social campaigns to drive growth and exceed commercial targets
• Generate high-performing creative - Work with MVF's in-house creative design team to bring your creative ideas to life
• Market & product research - Collaborate with Operations and Sales to understand client needs and craft compelling creative that engages client's ideal customer profile
• Stakeholder management - Building relationships with other MVF teams, keeping them up to date with campaign performance, issues and opportunities
• Problem solving - Be creative and innovative in your approach to problem solving
• Thought leadership - You'll be at the forefront of shaping our strategy, finding new and innovative ways to approach campaign management
• Executing on high-value projects - You'll get a chance to have your input on what longer-term capability-improving projects we work on, and even lead on your brilliant ideas
• Process improvement - Help us to always look for ways to improve and build a world class Paid Social performance marketing team!

Our Ideal MVFer:

• Have a minimum of 3 years of hands-on performance marketing experience (direct response/lead generation/e-commerce) on at least one Paid Social Marketing channel
• Expert in Facebook Ads Manager
• Experience designing and/or conceptualising high performing creative and writing winning ad copy
• Strong analytical and numerical skills - comfortable working with large data sets
• Experience developing logical campaign testing structures with clear hypotheses
• Passionate about Digital Marketing and Paid Social channels
• Experience in managing junior Paid Social executives is desirable