Paid Social Lead

Role: Paid Social Lead
Function: Paid Social Strategy & Management
Reports to: Paid Social Lead / Head of Paid Social
Core Responsibility: Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.
KPI: Paid social revenue growth, ROAS, CAC targets, creative testing success

Soar With Us is one of the UK’s fastest-growing agencies, scaling e-commerce brands like Bee Inspired and Art of Football. In 2024, we managed over £250m in profitable ad spend across Meta, Google, and TikTok, delivering industry-leading performance.

• Extreme Ownership – accountability for client outcomes.
• Radical Curiosity – testing, learning, and innovating continuously.
• Kind Candour – honest, constructive communication.
• Client-Centricity – aligning every decision with client growth.
  

Campaign Strategy & Execution

• Plan and manage large-scale paid social campaigns across Meta and TikTok.
• Build structured testing roadmaps for ads, audiences, and bidding strategies.
• Optimise campaigns to consistently achieve CAC/ROAS targets.

Creative Collaboration

• Partner with creative teams to deliver thumb-stopping, high-performing ads.
  Provide data-driven insights to guide creative direction.

Client Relationships

• Act as the senior paid social advisor in client meetings.
• Present performance updates and strategic recommendations with clarity.

Team Contribution

• Support junior buyers with best practices and mentorship.
• Contribute to refining the agency’s paid social frameworks.

• 6 Months: Owning and optimising high-budget accounts independently.
• 12 Months: Leading paid social strategy for flagship clients, trusted for strategic impact.
• 24 Months: Progression to Paid Social Lead, mentoring a team and shaping agency-wide paid social delivery.

• Confident strategist and communicator.
• Analytical with strong commercial instincts.
• Detail-oriented but adaptable in fast-paced environments.
• Collaborative and solution-driven.

• 3+ years managing Meta/TikTok campaigns.
• Proven success scaling accounts above £50k+/month.
• Strong understanding of e-commerce acquisition funnels.
• Client-facing experience with ability to influence senior stakeholders.

• 25 days holiday + birthday off + long-service holiday scheme.
• Private health insurance, life insurance, and wellness perks.
• Company pension scheme for long-term stability.
• Peer recognition + end-of-year bonus scheme.

• Remote / hybrid working options.
• Work abroad scheme – up to 30 days at a time.
• Fast-track progression to Paid Social Lead.
• Bonus structure + recognition platform.