Thales is seeking a proven Paid Media Manager who can leverage digital acquisition channels to accelerate and sustain business growth. This is a player-coach role where you’ll set the pace, implement best practices, and drive measurable results across Paid Search, Paid Social, Display, and Content Syndication.
You will be directly accountable for architecting, executing, and optimizing multi-million-dollar paid media programs that build pipeline, acquire new customers, and retain existing ones. This is not a generalist position — you will be hands-on in platforms daily, applying advanced targeting, automation, experimentation, and attribution models to deliver revenue impact.
The ideal candidate has a strategic mindset and uses data and insights to guide channel strategy, creative testing, and campaign planning. You will analyze competitive and customer trends, incorporate macroeconomic factors, and integrate these insights into long-term growth strategies and business models.
You will collaborate closely with regional, field, demand generation, and product teams, ensuring alignment across stakeholders and effectively communicating complex performance data and marketing strategies to leadership. You will collaborate on strategy building across all channels and own execution, overseeing channel performance while also building and optimizing campaigns for maximum pipeline and ROI. This includes developing and implementing creative testing roadmaps, refining targeting strategies, and managing budget allocation across channels in real time. Your track record should demonstrate not only technical expertise in paid media platforms and analytics but also the ability to foster strong cross-functional relationships that drive coordinated, high-performing paid media programs.
Key Areas of Responsibility
Campaign Strategy & Execution
Identify and recommend strategic updates to campaigns, including new campaign types, channels, and other opportunities to expand and optimize the paid media stack.
Assist and deploy complex, full funnel paid media campaigns across Google Ads (Search, Display, YouTube), Bing Ads, LinkedIn Ads, Amazon, Reddit, G2, and emerging platforms.
Strong understanding of advanced bidding strategies (Max Conversions, Max Conversion Value, Salesforce Opportunity based bid strategy).
Implement advanced audience segmentation using 1st-, 2nd-, and 3rd-party data sources, including CRM integrations (Salesforce), 6Sense, and platform-native audience builders.
Design and execute multi-variant A/B and multivariate tests across creative, landing pages, and bidding models to systematically improve conversion rates across multiple paid media platforms.
Manage bulk campaign builds and edits using Google Ads Editor, LinkedIn Campaign Manager bulk imports, and API-based solutions.
Data, Analytics & Attribution
Assist with end-to-end tracking deployment: UTM governance, offline conversion tracking, enhanced conversions, and API-based integrations with CRM.
Build and maintain custom attribution models to find where the section of the funnel leads drops off by working with Marketing Operations and the Sales team. Strategize and execute the strategy for a resolution.
Leverage Power BI to drive actionable insights for marketing, sales, and leadership stakeholders.
Analyze and present campaign performance not only in terms of clicks and leads but also pipeline contribution, deal velocity, and revenue impact.
Landing Page Development & Conversion Optimization
Independently build high-performing landing pages for paid media campaigns using platform best practices for speed, SEO, mobile optimization, and CRO.
Collaborate with the web development team to design and implement new landing page templates that support A/B and multivariate testing.
Create tailored landing page variations for different products, services, offers, and audience segments to maximize relevance and conversion rate.
Partner with stakeholders to ensure brand consistency while optimizing for measurable business results.
Potentially implement heatmapping, form optimization, and behavioral analytics tools (e.g., Hotjar, Crazy Egg, Google Optimize alternatives) to drive data-backed improvements.
Develop Salesforce campaigns for landing pages along with the attached Marketo lead form for each landing page.
Ad Creative Strategy & Production
Assist in the development of high-performing ad creatives across paid search, paid social, display, and video channels, ensuring alignment with brand guidelines and campaign objectives.
Understanding of creative building platforms like Creatopy.
Partner with internal design teams and/or external agencies to produce compelling creative assets, including static images, animated graphics, and short-form videos optimized for each platform.
Develop creative briefs that clearly outline objectives, audience insights, messaging, and technical specifications.
Oversee creative testing roadmaps, running structured A/B and multivariate tests to identify winning messaging, visuals, and calls-to-action.
Continuously analyze creative performance data to refine design and messaging strategies.
Conversion Rate Optimization & Sales Alignment
Align closely with sales to ensure lead quality feedback loops are implemented, enabling real-time bid and targeting adjustments.
Integrate paid media with account-based marketing (ABM) tactics for high-value account targeting and expansion.
Communication
Outstanding interpersonal skills, relationship builder, across multiple stakeholders, teams, and leadership.
Ability to influence and partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward.
Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.
Skilled at analyzing campaign performance data to identify meaningful insights and trends, making data-driven decisions, and presenting actionable recommendations to cross-functional teams and leadership.
Ability to work with the SEO team to align regularly on keyword trends, analyze data, and build a strategy around findings.
Compliance, Privacy & Governance
Ensure all campaigns comply with GDPR, CCPA, and platform-specific privacy requirements.
Manage consent-based audience collection and suppression rules to maintain compliance and improve audience health.
Minimum Qualifications
Bachelor's degree in Marketing or a relevant topic
5+ years in hands-on paid media management with proven results in driving pipeline and revenue at scale, with at least 2 years’ experience in-house at a cybersecurity company.
Proven track record managing campaigns across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, LinkedIn Ads, Amazon Ads, Reddit, and at least two other major ad platforms with a focus on lead generation and customer acquisition for both Enterprise and Mid-market.
Exceptional communicator with the ability to influence and collaborate across SEO, product marketing, field, regional, sourcing, finance, and leadership.
Skilled at translating complex performance data into clear, actionable insights and presenting recommendations to stakeholders at all levels, including executive leadership, to drive alignment and informed decision-making.
Advanced Excel/Google Sheets skills, including pivot tables, query functions, and data modeling.
Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results.
Advanced Salesforce skills to build & analyze reports, dive into lead and opportunity details, and develop a strategy for the implementation of your learning.
Proven ability to design, execute, and interpret controlled experiments across all paid media platforms.
Strong understanding of tag management systems (GTM) and pixel implementation.
Strong experience developing operational workflows and reports.
Google Ads Certification, Microsoft Ads Certification
Preferred Qualifications
Understanding of incrementality testing and lift studies for measuring true campaign impact.
Proficiency with analytics tools (PowerBI, Salesforce, GA 4, etc.)
Experience with running integrated, multi-funnel, digital advertising campaigns.
Rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategies.
Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization.
Demonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition, and has a strong understanding of the digital technology landscape.
Strong prioritization and organization skills; comfortable operating in a highly matrixed, distributed environment.
Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
In line with Thales' Baseline Security requirements, candidates will be asked to provide evidence of identity, eligibility to work in the UK and employment and/or education history for up to three years. Some vacancies may require full Security Clearance which can require further evidence to be provided. For further details of the evidence required to apply for Baseline and Security Clearance please refer to the Defence Business Services National Security Vetting (DBS NSV) Agency.
At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.
Thales UK is committed to providing an inclusive and barrier-free recruitment process. We will provide reasonable adjustments and support to ensure neuro-diverse applicants or those with a disability or long-term condition can be their best during the recruitment process. To request an adjustment, if you need this job advert in an alternative format or if you have any questions about the recruitment process, please contact Resourcing Ops for mid to senior roles, or the Early Careers Team for graduate and apprentice roles.
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Top Skills
Thales Belfast, Northern Ireland Office
Alanbrook Road, , Belfast, Belfast, Ireland, BT6 9HB
