Omnichannel Marketing Lead (m/w/d), Central Europe

Let's talk about the team:
The Omnichannel Strategy & Optimization Lead at Resmed will focus on driving regional digital strategy and performance optimization across Central Europe, ensuring that local marketing initiatives align with a unified global digital marketing framework. This senior leadership role is designed for an experienced digital marketer with agency experience, strong regional strategy skills, and a proven ability to mentor and scale performance-driven teams. The position involves evolving EMEA campaign strategies into a cohesive regional roadmap that enhances predictability, promotes shared learning, and accelerates performance maturity, while leading test-and-learn frameworks, connecting regional KPIs to enterprise goals, and optimizing campaigns for Consumer, Provider, and Brand audiences. It requires a combination of strategic thinking, operational rigor, and collaborative influence to achieve consistent campaign planning and performance excellence across Resmed’s global footprint.

Let’s talk about the role:

• Develop and maintain a regional omnichannel strategy framework that aligns regional objectives with enterprise-level goals
• Translate global playbooks, frameworks, and optimization standards into regional omnichannel strategies and insights.
• Champion a test-and-learn culture—facilitating agile experimentation and performance improvements across markets and audience segments
• Identify performance trends and synthesize regional learnings into actionable global guidance for campaign orchestration
• Partner closely with Omnichannel Capability Leads (SEO, Advertising, Social, Lifecycle, Web Experience) to align strategic planning with channel expertise and innovation
• Collaborate with internal partners in Brand, Corporate Communications, Analytics, Creative, and Marketing Ops to ensure effective campaign setup, measurement, and optimization
• Stay current on evolving global privacy, data, and advertising regulations impacting healthcare and medical device marketing
• Build strong relationships with regional marketing leaders and provide consultative support for strategic planning, media mix, and investment allocation

Let’s talk about the you:

• 6+ years of experience in omnichannel or digital marketing, including campaign strategy, performance marketing, and optimization

• Significant agency experience is a benefit—including technology expertise, team leadership, client engagement, and multichannel strategy development
• Proven track record of leading and mentoring high-performing strategists and specialists
• Deep knowledge of digital activation strategy across paid, owned, and earned media channels
• Experience developing and operationalizing agile testing frameworks for campaign performance improvement
• Demonstrated success aligning global and regional strategies, with emphasis on the Western Europe markets in EMEA
• Familiarity with digital marketing in regulated industries, particularly medical devices, healthcare, or life sciences
• Comfortable working with platforms and tools such as Google Ads, Meta Business Suite, Amazon Ads, DV360, GA360, Looker, DataDog, WordPress, HubSpot, and A/B Tasty
• Excellent communication, stakeholder management, and presentation skills—capable of influencing across marketing and executive levels
• Strong analytical mindset with the ability to translate data into strategic decisions and optimization plans
• Strong proficiency in German and English is required

To show our appreciation for your commitment, we want to give something back to you as well. Along with a meaningful company mission, you will receive from us:

• 30 days of vacation entitlement plus December 24th and 31st, giving you plenty of time for rest and personal interests
• The opportunity to participate in the stock purchase program and benefit from the company’s growth potential
• Two additional Volunteer Leave days for your voluntary work
• A choice between JobRad, EGym Wellpass, Hansefit, a restaurant subsidy, or a childcare subsidy (also available in combinations)
• After your onboarding, the possibility to work up to 4 days from home
• A company pension plan with a basic subsidy of €55 to help secure your financial future
• Mental health support through TELUS Health, offering assistance for you and your family in various aspects of life
• Extensive training and development opportunities, including access to LinkedIn Learning, to continuously expand your skills

We welcome you to our team, where your personal growth truly matters to us.

We look forward to having you on board!