With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy.
Key Responsibilities:
- 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
- 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
- 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices
Direct Manager/Direct Reports:
- This position typically reports to Manager, Paid Media
- This position has 0 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
- 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 1
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Customer Focus
- Drives Results
- Manages Conflict
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