By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.
THE ROLE:
The Media Buying Cluster Lead is essential for the design, configuration, and optimization of all media buying campaigns. This role involves collaboration with Business Development and Account Management teams to define campaign objectives, and subsequently propose suitable strategies and Key Performance Indicators (KPIs). The Lead will be responsible for implementing the campaign setup, continuously monitoring performance, and making necessary adjustments to achieve optimal results. A core function is also to produce detailed, insightful reports for clients detailing campaign performance.
The Cluster Lead will be responsible for a range of strategic and operational tasks, including:
Team & Client Management:
- Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service.
- Conduct training for new staff and provide detailed explanations of the system or its features to representatives from other departments.
Campaign Strategy & Execution:
- Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
- Develop and execute comprehensive campaign plans tailored to the nature of each campaign.
- Manage and analyze client campaigns, continuously optimizing them toward required targets.
- Analyze recorded data and implement changes, settings, or modifications to improve the efficiency of the clients' inventory serving pattern.
- Analyze, present, and execute strategic offerings to clients to enhance performance across all media channels.
Reporting & Optimisation:
- Review and fully understand client reporting tools and attribution models to ensure accurate optimizations and generate value for clients within the cluster.
- Create insightful reports for managed campaigns, including in-depth deep dives and recaps for weekly meetings.
WHAT YOU’LL BRING:
- 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles.
- Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies. (TTD, Amazon DSP, Moloco and Beeswax in particular).
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- Basic knowledge understanding and experience is social and walled gardens (Meta, Snap, X and Google Ads)
- Ability to manage accounts with multiple activity types and complex setups (Acquisition, Branding, Retention, etc).
- Ability to run standard queries to extract data relevant to the managed campaign, provide insights based on the extracted data.
- Clear and strategic understanding and knowledge of inventory partners and SSPs.
- Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners and ability to navigate through the respective environment.
- Knowledge of internal tools in use with campaign processing such as JIRA, Confluence, PowerBI, and other reporting platforms, etc.
- Understanding of sports media, gaming, betting, or related industries is a plus.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.
