The Marketing Specialist will implement and track localized marketing plans in Denmark and Norway, supporting demand generation and digital campaigns while ensuring operational efficiency and communication with cross-functional teams.
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Summary
This IC3 role is a country-level marketing execution specialist responsible for implementing, optimizing, and reporting on localized marketing plans across two Nordic markets. The position is designed to increase execution power, consistency, and operational efficiency. You will collaborate closely with the M5 Nordics Director, sales teams, partners, and regional marketing to bring global and regional programs to life with high-quality local execution.
What You Get To Do In This Role • Execute integrated marketing campaigns aligned to the Nordics GTM strategy.• Own the execution of two country plans, ensuring programs land consistently and on time.• Run digital, ABM, partner, and event activation locally.• Localize messaging and adapt content for Denmark/Norway.• Support partner marketing and sales alignment.• Execute digital tactics: email, paid digital, nurture workflows.• Track and optimize program performance using analytics.• Plan and execute local events, workshops, and webinars.• Maintain operational rigor across systems (Workfront, Marketo, SFDC).
Core Competencies Expected at IC3 • Drives Results: Executes independently on well-defined tasks and manages multiple workstreams.• Impact & Influence: Communicates clearly with sales, partners, and cross-functional teams.• Problem Solving: Uses data and insights to diagnose issues and propose improvements.• Operational Rigor: Applies structured workflows and ensures high-quality execution.• Continuous Learning: Adapts to new tools, campaigns, and feedback.
Qualifications
Skills & Qualifications • 3-5 years in field marketing, demand gen, digital marketing, or related B2B roles.• Experience executing multi-channel campaigns.• Strong project management and prioritization capability.• Ability to adapt global/regional content for local markets.• Strong communication skills in English; Danish/Norwegian beneficial.• Experience with marketing automation tools and CRM.• Analytical skills to interpret performance data and recommend actions.
Success Measures • Pipeline contribution and influenced pipeline.• Timeliness and quality of program execution.• Digital engagement metrics.• Event performance and follow-up quality.• Stakeholder feedback (sales, partners, M5 Director).• Consistency and operational rigor across both countries.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Summary
This IC3 role is a country-level marketing execution specialist responsible for implementing, optimizing, and reporting on localized marketing plans across two Nordic markets. The position is designed to increase execution power, consistency, and operational efficiency. You will collaborate closely with the M5 Nordics Director, sales teams, partners, and regional marketing to bring global and regional programs to life with high-quality local execution.
What You Get To Do In This Role • Execute integrated marketing campaigns aligned to the Nordics GTM strategy.• Own the execution of two country plans, ensuring programs land consistently and on time.• Run digital, ABM, partner, and event activation locally.• Localize messaging and adapt content for Denmark/Norway.• Support partner marketing and sales alignment.• Execute digital tactics: email, paid digital, nurture workflows.• Track and optimize program performance using analytics.• Plan and execute local events, workshops, and webinars.• Maintain operational rigor across systems (Workfront, Marketo, SFDC).
Core Competencies Expected at IC3 • Drives Results: Executes independently on well-defined tasks and manages multiple workstreams.• Impact & Influence: Communicates clearly with sales, partners, and cross-functional teams.• Problem Solving: Uses data and insights to diagnose issues and propose improvements.• Operational Rigor: Applies structured workflows and ensures high-quality execution.• Continuous Learning: Adapts to new tools, campaigns, and feedback.
Qualifications
Skills & Qualifications • 3-5 years in field marketing, demand gen, digital marketing, or related B2B roles.• Experience executing multi-channel campaigns.• Strong project management and prioritization capability.• Ability to adapt global/regional content for local markets.• Strong communication skills in English; Danish/Norwegian beneficial.• Experience with marketing automation tools and CRM.• Analytical skills to interpret performance data and recommend actions.
Success Measures • Pipeline contribution and influenced pipeline.• Timeliness and quality of program execution.• Digital engagement metrics.• Event performance and follow-up quality.• Stakeholder feedback (sales, partners, M5 Director).• Consistency and operational rigor across both countries.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
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