The Marketing Manager will develop and execute marketing strategies, oversee media campaigns, manage content strategies, and optimize marketing automation.
About SHOPLINE:
SHOPLINE is Asia’s largest smart commerce platform. With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.
What you’ll be doing:
- Develop, execute and iterate the marketing strategy (offline and online) for the brand as well as product marketing
- Work closely with regional and local teams to create, implement and oversee (digital) media campaigns based on business objectives
- Supporting local sales and lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)
- Responsible for content strategy and ownership of all local online channels such as social media and landing pages
- Optimize our marketing automation and lead the nurturing process through email, content and social channels
- Regular monitoring of campaign performance, conversion funnel and optimization
- Managing budget overview for all marketing-related activities
- Sourcing and engaging potential trade partners and affiliate partners
Who we are looking for:
- BS/MS degree in marketing or business administration
- +8 years of working experience in digital marketing and e-commerce
- Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)
- Good understanding of digital marketing trends in UK
- Excellent communicator (both written & verbal) and creative thinker
- Strong ability to use data to inform all decisions
- Can-do attitude, contributor, and not scared of getting your hands dirty
- Ability to work and thrive in a fast-paced, rapidly changing work environment
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