Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
This role will play a major part in how Coinbase drives retail trader growth in the UK, working across a host of different full-funnel marketing tactics and collaborating across a vast array of teams to ensure effective brand uplift, customer acquisition and retention at every customer touchpoint.
You will be part of an expanding EMEA Marketing team, working closely with your EMEA Marketing peers to share successful initiatives, learnings and scale growth in your market with a proactive approach to problem solving and going the extra mile to drive results.
What you’ll be doing (ie. job duties):
We are looking for an experienced marketing professional with a strong background in consumer technology and/or cryptocurrency, possessing in-depth knowledge of the UK market. You should be adept at strategizing and executing successful marketing campaigns that resonate with both the finance and crypto sectors while catering to the unique needs of the UK audience.In this role you will be:
- Growth: Build and optimise growth strategies based on market-level data insights, to form ROI positive strategies for growing existing user revenues/volume, and acquisition of high LTV new customers.
- Brand & Partnerships: Work with the Integrated Brand & Partnerships teams to ensure local relevancy for UK brand efforts across integrated brand campaigns and global/local brand partnerships.
- Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
- Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
- Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
- Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.
What we look for in you (ie. job requirements):
- Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
- Experience: 6+ years proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
- Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
- Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
- Fluent in English (written and spoken)
Nice to haves:
- Previous experience with Crypto in the UK
- Fluency of any other languages such as French, Spanish, Italian, Dutch, & German
Job #: P67171
#LI-Remote
Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
Pay Range:
£78,840—£87,600 GBP
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
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