Develop and execute the Nordic country marketing plan, using market insights, analytics, campaign ROI, reimbursement, and competitive information to drive growth. Build and maintain key opinion leader relationships, coordinate with Sales, Finance, and regional marketing teams, identify local opportunities, manage communications, train stakeholders on brand strategy, and use digital platforms to deliver marketing initiatives. The role is based in Copenhagen with regular travel within the market.
As Marketing Manager Nordics, you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives. You will report into the Senior Marketing Manager for Nordics. You will be based in Copenhagen, with regular travel within the market.
Role expectations
- Proactively represent the country and our customers providing insights and analytics for new product & global strategy development.
- Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
- Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
- Development of key market insights and analytics to successfully execute effective plans
- Drive and own communication as part of a multi-disciplinary team to drive and execute the marketing plan
- Identify and champion local growth opportunities in addition to the regional plan
- Cross functional coordination with Sales and Finance teams to support business growth
- Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
- Utilize digital communication platforms to deliver plan
What we're looking for
- 4+ of relevant experience in B2B or healthcare marketing, preferably in the medical device or pharmaceutical industry
- Bachelor’s degree required, preferably in marketing/business
- To work independently and have strong stakeholder management skills
- Proactive problem-solving skills with strong attention to detail
- Results oriented with a strategic mindset
- Excellent written and communication skills
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
- Fluent in English
- Fluent in Danish or Swedish
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
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