The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
We are looking for a strong marketeer based in Germany or the UK - ideally within distance or one of our offices (Cologne or Runcorn). Experience working with Distribution partners is essential for the role.
This is an individual contributor role.
Job Summary: The Marketing Manager EMEA Military is responsible for implementing and executing marketing plans for the EMEA Government/Military Business to help us build and maintain a strong and consistent brand. There is a clear focus on planning and managing the tactical activities supporting the EMEA Government/Military Sales Team as well as our local Business Partners and Integrators.
Essential Functions:
- Serves as product and market expert as it relates to Government and Military Medical Services for both ZOLL and the competition.
- Collects, analyzes, and maintains competitive intelligence - including product literature and pricing - and communicates information as appropriate within the organization.
- Develops regional Government/Military Marketing plan for EMEA in close collaboration with Government/Military Marketing Director and Government/Military Sales Leadership.
- Thinks strategically to create new sales tools, sales engagement campaigns and lead generation projects.
- Implementation and execution of strategies and tactics supporting our global and regional
Government/Military strategic objectives.
- Manages EMEA Government/Military trade shows.
- Takes customer satisfaction as a personal goal to ensure ZOLL customers and field sales and clinical teams receive the highest level of support from marketing.
Skills Requirements:
- Bachelor's degree in Marketing and minimum 5 years marketing experience
- Experience/background in Medical Device Industry and/or Government/Military preferred but not essential.
- Experience working with indirect Sales Channels, Business Partners and Distributors
- Proven track record in Digital Marketing incl. Social Media
- Demonstrated ability to take complex information and make it useful to customers and sales
- Demonstrated written and oral communications skills including strong presentation skills.
- Current knowledge or aptitude to learn clinical applications of product in Government/Military markets
- Excellent analytical, organizational, negotiation and project management skills.
- Salesforce.com or other CRM tools experience
- Willingness to travel up to (maximum) 30% of time
- Willingness to do light physical work.
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