Job Description
Are you a passionate digital marketer eager to drive best in class experiences through owned channels activation?
Well, then you might be our new Marketing Manager, Adults to join our fantastic Digital Consumer Engagement (DCE) team!
Core Responsibilities
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Grow the audiences of assigned products through Owned, Earned, Shared and Paid marketing levers.
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Develop innovative and effective global marketing strategies that drive the strategic growth of DCE channels and communities.
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Develop global compelling campaign & communications assets with Creative Agencies, internal and third party.
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Ensure plans are adopted by Regional Marketing Managers in order to drive execution across markets.
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Develop ‘best in class’ owned channel campaign activations in partnership with the LEGO Group’s global franchise marketing teams.
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Develop and execute marketing activations and owned channel user journeys that deliver against key priorities such as Membership Sign up and engagement.
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Provide user insights and data to help marketing partners across the organisation engage their target audience against their marketing objectives.
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Drive performance with a results-first mindset, consistently tracking channel growth and marketing impact to stay on target — and adjusting course when needed.
Play your part in our team succeeding
Digital Consumer Engagement (DCE) exists to drive relevant relationships with our audiences, including Kids, Parents, Shoppers, Adults and Families. We engage with audiences directly and cultivate those relationships.
DCE Marketing Marketing & Orchestration connects with global audiences through inclusive and compelling marketing strategies, cemented in data driven insights, in order to promote growth and scale within our digital ecosystem. Acquiring new users, retaining existing users and reengaging lapsed users with our owned channels and communities, positively influencing brand affinity and growing consumer lifetime value. We work in partnership with our DCE colleagues, our markets & regions and the wider business to build our digital experiences, franchises and the LEGO brand.
This role drives the marketing agenda for Adult Audiences on our owned channels. You will lead the growth of the LEGO Ideas platform by developing and implementing annual marketing plans, as well as impactful campaign activations for both the LEGO Group's tentpole campaigns and DCE led initiatives.
As a subject matter authority, you will collaborate with cross-functional teams, including the LEGO Ideas franchise marketing team, Data & Analytics, Content, and Product Leads. You will oversee owned, earned, and shared activations while enhancing user journeys to meet key performance indicators. An influential communicator, you will champion the DCE Marketing & Orchestration team's efforts through compelling storytelling, fostering collaboration to deliver impactful campaigns.
Do you have what it takes?
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A seasoned marketer with a strong track record delivering results with digital products.
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Consistent track record of developing and driving innovative global marketing plans.
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A social media expert, who knows how to cut through the noise and reach audiences where they are.
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Proven track record partnering with PR and Communications team.
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Brilliant communicator and storyteller, who can influence a wide range of collaborators.
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Natural collaborator who can deliver in a sophisticated matrixed organisation and operate in a cross functional environment.
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A natural data and insights handler that can marry performance data and audience insights to define the way forward.
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Audience Expert that puts the needs of Adult audiences at the heart of thinking.
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Sharp creative eye, someone who knows what good looks like and how to achieve it!
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
