The Marketing Copywriter will create persuasive copy for B2B campaigns, collaborating with sales and marketing to drive client acquisition and retention.
This role is built for a results-driven copywriter who understands how to communicate value to B2B decision-makers and support revenue growth. You’ll be writing copy not just for brand awareness, but for sales, renewals, and client acquisition.
You’ll work closely with sales and marketing leadership to:
- Support outbound campaigns, from email sequences to LinkedIn outreach.
- Write persuasive ad copy aligned with B2B media buying strategies.
- Develop sales enablement content such as case studies, one-pagers, and proposals.
- Optimize messaging for conversions across landing pages, funnels, and presentations.
- Sales-Driven Copywriting: Create persuasive copy for outbound campaigns, landing pages, and proposals that drive conversions.
- B2B Positioning: Translate complex solutions into clear, compelling narratives tailored to decision-makers in high-ticket sales cycles.
- Media Buying Support: Write performance-focused copy for paid campaigns (social, search, and programmatic) optimized for ROI.
- Demand Generation: Contribute to campaigns designed to generate leads and nurture them through the funnel.
- Sales Team Collaboration: Partner with sales to align messaging with pipeline priorities and renewal opportunities.
Requirements
- Fluent in English (spoken and written).
- Specialises in sales funnel.
- Proven B2B marketing and sales experience, especially in high-ticket sales cycles.
- Hands-on experience writing for media buying campaigns in a B2B context.
- Strong understanding of conversion-focused copywriting principles.
- Ability to collaborate across marketing and sales to achieve performance goals.
Benefits
- Direct Business Impact: Your work will directly fuel client acquisition and retention.
- Performance-Based Growth: Competitive salary + bonuses tied to revenue outcomes.
- B2B Focus: Work with SaaS and tech companies operating at the forefront of innovation.
- Career Development: Grow into a strategic revenue-focused marketer and copywriter.
Top Skills
Conversion-Focused Copywriting
English
Media Buying Strategies
Sales Funnel
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