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WISE

Marketing Copywriter

Posted Yesterday
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Hybrid
London, England
Mid level
Hybrid
London, England
Mid level
Seeking a Marketing Copywriter to create engaging and informative content for Wise's marketing campaigns, focusing on customer education and conversion. Responsibilities include writing copy, collaborating with design teams, and supporting various marketing initiatives.
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Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

Millions of people will read your words.

We’re looking for a marketing copywriter to join our Brand, Creative & Strategy team in London. Wise has over 16 million customers — with that number climbing rapidly — and you’ll speak to giant swaths of them.

There are also millions around the world who’d benefit from our services who may not know we exist or just haven’t got around to signing up yet. With your words, you’ll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.

Wise has a lot of amazing features, ranging from money-saving to absolutely life-changing and they’re not always obvious to the uninitiated. You’ll be talking about things people really need, in a way where they’ll find it easy to listen.

Your words will need to educate with a bit of creative sparkle.

You’ll write the copy for marketing campaigns that educate and inform customers and potential customers about Wise’s benefits and mission. You’ll be crafting the words at the centre of a lot of those efforts, and your responsibilities will include:
 

  • Writing copy as part of a dynamic creative engine that supplies our paid channels with new assets (static, motion, carousel, videos) at pace.
  • Having your ear to the ground when it comes to advertising on paid channels — a good idea is a good idea — and you’ll have a point of view on which ones work best. 
  • Pen the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases.
  • Supporting the extended copy team across a whole host of briefs, from email to cross sell campaigns or writing post copy for existing assets.
  • Brainstorming angles, concepts, articulate painpoints (while offering Wise as the solution) and write compelling marketing copy to convert more prospects on all of the above.
  • Confidently presenting and selling in your ideas to different departments and stakeholders.
  • Supporting Brand, Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wise’s mission and get Wise into more pockets and onto more screens.

Qualifications

We’re looking for a creative, talented writer who can explain — at times — complex concepts to people in engaging, interesting ways. Does that sound like you? Do apply. Do. That’s regardless of whether you have our ‘ideal’ qualifications and experience, which include:
 

  • 2-5 years experience writing marketing copy for a medium-to-large-sized business, preferably tech, though not essential
  • A portfolio of writing samples that illustrates your wit, polish and intelligence (a Google doc would do) — with a focus on work from paid channels
  • A keen eye for what makes effective marketing and advertising — you’ll take inspiration from many different industries, and have a strong POV on what makes for great copywriting
  • You’ve worked closely in partnership with designers of all disciplines, riffing off each other’s ideas, deepening creative concepts and striving for the best answer to a brief — together. 
  • You’ve oodles of experience working with product marketers and managers before, and you’re confident in speaking their esoteric language(s)
  • You have the resilience to handle requests from multiple teams, and you know how to build a process to manage them
  • You’re a keen collaborator with an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
  • You have buckets of experience in articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Top Skills

Google Docs

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