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Easy Apply
The Marketing Analyst will analyze data to guide marketing decisions, refine key metrics, build reports, and support campaign optimization.
Navan is looking for a Marketing Analyst that is passionate about exploring data and using it to guide stakeholders in making business decisions. The ideal candidate has experience directly supporting a Marketing team, and familiarity with Salesforce and Salesforce object data. You must have a bias for action, eagerness to take ownership, curiosity, a strong desire to learn and willingness to work across a variety of skillsets. This role provides the opportunity to define or influence foundational processes, key metrics and the way that Navan Marketing uses data to optimize marketing campaigns.
What you’ll do:
- Work closely with stakeholders to refine their requests, and communicate potentially complex insights back to them. It’s important that you can ask questions to understand intent, and communicate findings in a way that is accessible.
- Define key metrics used to evaluate individual and multi channel campaign performance
- Build data assets that help to depict and monitor the health of campaigns. These may include dashboards, reporting templates and documentation.
- Analyze campaign performance, identify drivers, risks and opportunities, and present recommendations to marketers and marketing leadership
- Develop operational processes and rigor to support regular executive reporting
What we’re looking for:
- 3-5 experience in a marketing analytics, marketing ops or a consulting role with analytical experience, in a B2B company
- Strong experience conducting analysis in Google sheets and BI tools (we use Thoughtspot, but experience with Tableau, Looker, Mode, PowerBI etc. are also sufficient)
- An extraordinary ability to gather and synthesise specific business requirements
- You are an empathetic communicator and active listener, comfortable engaging with stakeholders across a range of technical/data savvyness.
- You are highly analytical, and enjoy exploring data
- You have strong business acumen. You can contextualise how insights fit into broader marketing or GTM goals and have a solid understanding of marketing and sales metrics
- First principles thinking is intuitive to you, and you have a bias for focusing on 'actionable' data over 'interesting' data- you can ensure that we are measuring meaningful outcomes rather than just tracking volume
- Bonus points for experience with Salesforce and Salesforce object data, Marketo or other marketing operations tools, and querying SQL
Top Skills
Bi Tools
Google Sheets
Looker
Marketo
Mode
Power BI
Salesforce
SQL
Tableau
Thoughtspot
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