Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
As the Senior Growth Marketing & Performance Video Manager you will join our Media Planning, Buying, and Strategy team. This group manages one of the most visible and high-impact areas of marketing at Realtor.com, launching national campaigns that shape how millions experience our brand. We recently introduced a long-term partnership with Reba McEntire as our brand spokesperson, and we’re looking for a bold, analytical, and strategic leader to own and scale our $15M+ performance video investment starting with YouTube.
This high-visibility role reports to the VP of Media and plays a key leadership role in how the business uses video marketing to grow. You’ll collaborate with agency and platform partners, leverage complex data sets, and drive testing to continuously improve outcomes. If you thrive at the intersection of creativity and analytics, this role offers a chance to shape our brand at scale.
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
What you’ll do:
- Own and lead our $15M+ YouTube Video investment to drive audience growth and revenue through high-impact, performance-optimized video campaigns across YouTube and other digital platforms.
- Coordinate campaign efforts across the broader brand media mix, aligning YouTube investment with TV, streaming, and other digital channels to maximize reach and Revenue.
- Lead our agency partners and internal stakeholders to drive innovation, performance, and efficiency across every touchpoint in our video marketing funnel—from audience targeting to creative execution to real-time optimization.
- Own our brand and performance video relationship with Google and drive deep support and integration with our dedicated Google partner team.
- Design and lead rigorous testing programs to identify and scale best-in-class video strategies, challenging norms and unlocking new growth.
- Drive creative effectiveness with performance insights, partnering closely with brand and creative teams to develop high-performing, data-informed video ads.
- Deliver executive-level reporting with data-rich performance readouts, strategic recommendations, and clear business impact—regularly influencing senior leadership decisions.
- Translate data into action by owning analytics and measurement across Google Ads, DV360, Campaign Manager, and iSpot TV. Partner with data science to uncover insights that shape strategy and accelerate brand growth.
- Be a thought leader helping to set the vision for video advertising across our media channels.
- Be our YouTube/Google Ads platform expert and expand our strategy in adjacent channels (DV360, iSpot)
- Operate with agility and precision in a fast-paced environment—balancing strategic leadership with hands-on execution and problem-solving.
How we work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What you’ll bring:
- 10+ years of experience in performance marketing and video media strategy—agency or brand-side—with a focus on video investment and optimization.
- Bachelor’s degree or equivalent experience.
- Deep expertise in YouTube and video media buying, analytics, and creative strategy.
- Expert in A/B testing, incrementality, and lift studies—especially with Google tools such as VAE, conversion lift, etc.
- Advanced proficiency in Excel and Tableau; fluent in building complex dashboards, manipulating data, and telling stories through analytics.
- Strong quantitative background—preferred degrees in statistics, analytics, economics, finance, or engineering.
- Proven ability to translate complex data into clear, compelling insights that influence non-technical stakeholders.
- Adept at navigating changes in digital media landscapes, including platform algorithm shifts and emerging trends.
- Experience driving revenue metrics with paid media.
- Experience designing and scaling full-funnel brand marketing strategies that ladder up to business KPIs like awareness, recall, preference, and consideration.
- A strategic communicator and trusted partner to executive teams—confident in presenting at senior leadership reviews and cross-functional forums.
- A collaborative team player who can lead with both vision and execution. You know when to get into the weeds, when to delegate, and how to deliver results.
How we Reward you:
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
