Leads integrated, full-funnel Casino marketing strategy and execution across the Canadian market. Develops locally relevant campaigns, briefs, and go-to-market strategies tied to growth metrics; coordinates CRM, acquisition, paid media, social, PR, creative teams, and agencies; activates cultural and tentpole moments; and uses performance data to optimize results. Requires strong knowledge of Canadian consumers, cross-functional collaboration, storytelling, and experience in regulated gaming or similar industries.
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
What You'll Do
What You'll Bring
#LI-KJ1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The Crown Is Yours
As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
What You'll Do
- Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
- Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
- Translate product and brand positioning into insight-driven, locally relevant campaigns.
- Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
- Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
- Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
- Use data and performance insights to inform decisions, test new ideas, and continuously improve results.
What You'll Bring
- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
- Strong understanding of the Canadian market, including sports, culture, and consumer.
- Proven experience developing and executing integrated, multi-channel campaigns.
- Knowledge of content, media, and partnerships beyond traditional performance marketing.
- Ability to operate independently in a fast-paced environment while managing multiple priorities.
- Strong analytical skills with experience using data to inform marketing decisions.
- Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
- We welcome and encourage applications from people with disabilities. Accommodations are available on request for applicants taking part in the selection process.
#LI-KJ1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Similar Jobs at DraftKings
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Prospect and acquire high-value VIP players across Ontario, build lasting customer relationships, execute regional acquisition events, and implement localized strategies, promotions, and offers. Manage business plans to achieve revenue and profit targets while supporting compliance, responsible gaming, and player experience initiatives. The role requires managing high-value accounts, obtaining gaming licenses, and working nights, weekends, and travel as needed.
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Build and operate scalable Go backend services for DraftKings Exchange, supporting high-volume, low-latency transactions and real-time market activity. Responsibilities include distributed systems design, architecture, performance optimization, production troubleshooting, observability improvements, code reviews, mentorship, and collaboration with product, data, trading operations, and engineering teams.
Top Skills:
APIsCloud-Native ArchitecturesFix ProtocolGoMicroservicesNosql DatabasesRelational Databases
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Design and build scalable APIs, cloud-native services, and applications supporting millions of users. Own service reliability, performance, testing, production incident response, and continuous improvement. Collaborate with product and architecture teams, participate in design and code reviews, contribute to technical decisions, and mentor engineers while delivering high-quality software in a fast-paced environment.
Top Skills:
AWSC#DockerJavaKubernetes
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
