The Lifecycle Marketing Manager will develop and optimize lifecycle campaigns via email and SMS, enhance customer LTV, reduce churn, and implement tools for customer lifecycle management.
ABOUT US
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
THE ROLE
The Lifecycle Marketing Manager is responsible for strategising, building, and optimising lifecycle campaigns across email and SMS channels, with additional support for onsite and other retention experiences. This role combines hands-on ESP execution with data-led experimentation, working closely with Growth Product Manager to increase customer LTV, reduce churn, and strengthen community engagement. The role also includes identifying and implementing tools to enhance customer lifecycle management and defining key performance indicators (KPIs).
What you'll do:
- Manage the development and execution of lifecycle campaigns across email, SMS and website, driving strategy in collaboration with our Growth Product Manager to enhance acquisition, customer retention and cross-selling
- Own end-to-end execution of lifecycle campaigns across email and SMS, including calendar management, segmentation, build, QA, scheduling, deployment, and reporting
- Optimise and expand on triggered lifecycle flows, including welcome, abandon cart, reactivation, and winback journeys, with direct ESP ownership; includes building, QAing, and iterating flows within Klaviyo
- Design and execute our testing agenda to improve the efficiency of our email and SMS strategies
- Identify and implement tooling to improve our customer lifecycle management working closely with our Growth Product Manager
- Define clear KPIs for customer lifecycle management, consistently reviewing and reporting on performance, focusing in particular on LTV, engagement, and retention
- Stay on top of industry trends, deliverability best practices, and new channel opportunities (ie. WhatsApp, push, substack, etc.)
Who you are:
- You have 4+ years of experience in lifecycle management, CRM, and/or retention marketing in a fast-growing consumer business
- You have deep, hands-on experience in ESPs (Klaviyo strongly preferred), including advanced segmentation, flow logic, dynamic content, and reporting
- You are proficient with data and understand how to use it to make better business decisions, as well as how to communicate that across all levels of the business
- You have experience working with data analytics platforms (ie. Metabase)
- You have expertise in A/B testing and optimising lifecycle strategies through experimentation
- You have a demonstrated understanding of both the US and UK markets, including cultural and language nuances, audience behaviours, and channel preferences that inform effective regional marketing strategies
- You are an excellent communicator, both written and verbal
- You are resourceful and driven – whether it’s figuring out how to improve the performance of our emails or encourage more customers to sign up for SMS updates, you know how to get things done and thrive on the challenge.
- You have an eye for brand-aligned copy and can confidently review creative to ensure resonance and performance
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city.
If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Top Skills
Klaviyo
Metabase
Similar Jobs
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
The CRM Manager will develop and implement mobile-first engagement strategies, optimizing customer journeys across various channels, while analyzing data and collaborating with cross-functional teams to enhance the customer experience.
Top Skills:
AmplitudeBrazeClevertapGaLeanplumLookerMarketoMixpanelOnesignalSQL
Insurance
The Lifecycle Marketing Manager will develop targeted campaigns for customer engagement and retention, manage communications, and optimize website content using CRM tools.
Top Skills:
Crm PlatformsCSSHTMLLiquidWebflow
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
The role involves leading Digital CX innovations and large-scale MarTech transformations, developing client relationships, and enhancing digital strategies.
Top Skills:
Adobe Experience CloudAWSCdpGenaiMarketing AutomationSalesforce
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
