Lead the design and optimization of CRM and loyalty programs, focusing on retention marketing strategies. Collaborate with cross-functional teams to enhance customer engagement and measure program outcomes.
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
Bounteous is a leading digital innovation partner for the world’s most ambitious brands. Our organization creates transformative digital experiences through services that include strategy, experience design, technology, analytics and insight, and marketing.
We are looking for a Lead Strategist, Loyalty & CRM to lead designing, refining, and optimizing CRM and loyalty programs, as well as retention marketing strategies across client engagements. This role will also be responsible for developing strategies around offers, campaigns, and additional marketing tactics set forth by the program. The Lead Strategist, Loyalty & CRM reports to the Associate Director, Loyalty & CRM and will work closely with Product, Creative, and Analytics & Insights teams.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Role and Responsibilities
- Lead CRM client engagements from discovery through deployment
- Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
- Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
- Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
- Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs
- Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
- Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
- Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8 years experience in Marketing, Loyalty Strategy, CRM, Communications with some agency experience
- Understanding of CRM or user level schema for use in segmentation and targeting
- Analytical mindset and unparalleled attention to detail; demonstrated success in measurement of marketing activity; clear understanding of ROI
- Proven experience with utilizing email and sales data for trend analysis
- Excellent written and verbal communication skills
- Enjoy problem solving and making complicated situations simple and painless
- Thrive in a fast-paced startup environment where flexibility and adaptability are key
We invite you to stay connected with us by subscribing to our monthly job openings alert here.
Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
#BI-Remote
#LI-Remote
Top Skills
Ccpa
CRM
Data Analytics
Email Marketing
Gdpr
Similar Jobs at Bounteous
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Senior Director of Digital Strategy will lead strategic consulting for Health+ clients, focusing on digital activation plans and ROI measurement, while mentoring junior team members.
Top Skills:
Crm Solutions (AdobeOrchestration PlatformsPersonalization SolutionsSalesforce)
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Director of Loyalty Strategy will consult clients on loyalty strategies, oversee projects, develop business growth, and mentor teams.
Top Skills:
Customer ResearchDigital PlatformsFinanceMarketing Technology
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Program Director oversees project teams, manages project lifecycles, ensures communication among stakeholders, and promotes information security protocols.
Top Skills:
Adobe Experience ManagerConfluenceDrupalGoogle AnalyticsJIRAMagentoShopify
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
