The Acquisition Commercial Manager will develop data-driven strategies for customer acquisition, analyzing demand and sales performance to maximize financial sustainability.
Do you want to contribute to the growth of one of the most innovative digital brands in the entertainment industry?
Sky Italia is looking for an Acquisition Commercial Manager to lead the customer acquisition strategy for NOW, our on-demand streaming platform. If you have an analytical mindset, a strategic vision, and a passion for data, this is the opportunity for you. Join us to turn insights into concrete actions and help shape the future of digital entertainment.
The role will be responsible for developing strategic, data-driven analyses to support commercial decision-making and contribute to the definition of the acquisition strategy.
Key Responsibilities- Analyze demand and consolidate sales forecasts
- Develop and execute strategic and seasonal acquisition plans
- Define pricing and go-to-market (GTM) strategies to maximize customer acquisition while ensuring financial sustainability
- Monitor sales performance and propose corrective actions
- Support the achievement of financial targets (NG, Revenues, EBITDA)
- Translate customer insights and KPIs (e.g., conversion rate, reason to buy) into actionable commercial strategies
- Develop models to assess and analyze the effectiveness of business strategies
- 3–5 years of experience in similar roles
- Excellent knowledge of MS Excel and PowerPoint
- Familiarity with data visualization tools (e.g., Adobe Analytics, Tableau)
- Fluent in English, both written and spoken
- Strategic vision and strong business orientation
- Analytical and data-driven approach, with a focus on Big Data
- Strong project management skills
- Proactive and adaptable in fast-paced environments
- Digital mindset and deep understanding of the current and future entertainment landscape
- Strong storytelling skills to effectively communicate with top management
Top Skills
Adobe Analytics
Excel
PowerPoint
Tableau
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