International Private Bank, Chief Marketing Officer, Managing Director

Job Description
Job Summary
As the Chief Marketing Officer (CMO) for the International Private Bank (IPB), you will be at the forefront of crafting and executing a comprehensive marketing strategy that spans EMEA, APAC, and LATAM. Based in the vibrant city of London, you will have the opportunity to lead and inspire a dynamic team, fostering an inclusive culture that drives success.
In this role, you will be instrumental in building the IPB brand, attracting new clients, and strengthening relationships with existing ones across diverse regions and markets. Your strategic vision will align with the business's growth plans, ensuring that marketing efforts amplify our objectives and resonate with our audience.
As CMO, you will collaborate closely with marketing centers of excellence and business partners to align priorities, resources, and OKRs. Your leadership will be integral to the AWM Marketing Management team, and you will have a seat at the table with the wider IPB Leadership Team. Working alongside regional CEOs, market leaders, and product and investment stakeholders, you will play a key role in driving and supporting the business growth plan.
If you are passionate about making a significant impact and leading a team to new heights, this is the opportunity for you. Join us and be a part of a journey that shapes the future of private banking on a global scale.
Responsibilities

• Partner with the CEO of the International Private Bank (IPB) and regional CEOs to create and execute the overall marketing agenda and strategy for the IPB business.
• Lead the IPB Marketing team, fostering a collaborative culture and ensuring connectivity across global marketing organizations, with a focus on talent acquisition and retention.
• Develop holistic marketing strategies to raise brand awareness, acquire new clients, and deepen relationships with existing clients, based on regional priorities and business objectives.
• Lead and drive the agenda for thematic marketing opportunities, ensuring alignment with strategic goals.
• Collaborate with practice and solutions leaders to deliver tools that drive credit and investment flows, aligning with business objectives.
• Emphasize digital marketing with a data-driven approach to digital tools, applications, and maturity models.
• Lead the dialogue on content segmentation, persona development, and personalized client experiences to enhance client engagement.
• Oversee all content-related activities for the IPB, ensuring effective delivery and management of content Editorial Boards while maintaining content independence.
• Integrate AI technologies to enhance marketing efficiency and effectiveness.
• Partner with the head of Business Intelligence to implement data-driven initiatives and advisor tools across the IPB.
• Ensure all marketing activities meet the highest quality and regulatory standards, conducting first-class business in a first-class way.

Required Skills, experience, and personal attributes

• Significant experience in marketing strategy, acquisition, and deepening within a global organization, preferably in Wealth Management, Financial Services, or a related industry.
• Strategic thinker and all-round marketer with a deep understanding of business and market dynamics, including financial performance, key objectives/challenges, and competitive landscape (Asian competitive landscape knowledge is essential).
• Exceptional relationship and stakeholder management skills with a proven track record in sophisticated marketing organizations, capable of tailoring and conveying key messages across various organizational levels.
• Extensive experience and business acumen to create country-specific marketing strategies, establish priorities, and communicate expectations effectively.
• Good understanding of the Sustainable Investing and ESG landscape within Financial Services or similar industries.
• Strong digital marketing and data acumen, with a proven track record in delivering successful digital marketing campaigns and initiatives.
• Strategic and creative thinker with the ability to formulate strategy and demonstrate solid project management capabilities to take marketing plans from strategy to execution.
• Proven team leadership experience, with the ability to grow and manage teams across a broad spectrum of levels and experience, and demonstrated ability to coach, motivate, and manage teams in a collaborative culture.

Preferred Skills, experience, and personal attributes

• Experience leading a data-focused organization and managing a team of data scientists .

About Us
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.