As a Retention Lead, you will develop strategies to enhance customer loyalty and engagement, collaborate cross-functionally, and monitor KPIs for retention optimization.
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement. You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.
What You’ll Be Doing
- Own and execute the end-to-end retention strategy across key products and markets.
- Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift.
- Build and manage player segmentation for targeted, data-led communications.
- Collaborate with Product and Data to experiment with incentives, nudges, and triggers.
- Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise baseb and results.
- Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance.
- Act as the primary point of contact for retention - with the potential to grow the function as impact scales
What We’re Looking For
- Degree-qualified in Marketing, Business, or a related field.
- Minimum 2+ years’ experience in a Retention Lead/Management role.
- At least 2+ years’ experience in the Online Gaming industry is essential.
- Excellent written and verbal communication skills in English.
- Strong analytical mindset with a performance-driven approach to marketing.
- Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus).
- Proven people management skills with the ability to inspire and grow a team.
- Highly organised, proactive, and adaptable in a fast-moving environment.
Benefits
Quarterly performance bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Highly talented, dependable co-workers in a global, multicultural organisation
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Top Skills
Crm Platforms
Data Analysis Tools
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