Manage lead generation efforts for the Institutional Sales Enablement team, focusing on B2B marketing activities and stakeholder engagement while analyzing performance metrics.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
Now that we have our MiCa license, we are seeking a strategic and results-driven Manager to lead our efforts in generating high-quality leads for the Institutional Sales Enablement team. This role will focus on designing and implementing innovative B2B marketing activities, events, and campaigns that drive engagement and conversion.
- Lead Generation Strategy: Develop and execute a comprehensive lead generation strategy tailored to the team’s goals, leveraging various channels including digital marketing, events, and targeted campaigns.
- Event Management: Plan and coordinate industry events, webinars, and conferences to promote our brand and generate leads. Collaborate with cross-functional teams to ensure successful execution.
- Marketing Collaboration: To create compelling content, collateral, and campaigns that resonate with institutional clients and enhance lead engagement.
- Performance Tracking: Establish metrics and KPIs to measure the effectiveness of sales enablement initiatives and lead generation efforts. Regularly report on performance and optimize strategies based on data-driven insights.
- Stakeholder Engagement: Collaborate with senior leadership and cross-functional teams to align enablement strategies with overall business objectives and institutional client needs.
What We Look For In You
- Experience in sales enablement, lead generation, or related roles, with a focus on institutional clients throughout EU markets; including, but not limited to Switzerland, France, Germany and Netherlands.
- Proven track record of developing successful lead generation strategies and executing marketing campaigns.
- Strong understanding of the crypto / blockchain industry and the ability to identify key trends and opportunities.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
#LI-BH1
#LI-REMOTE
Top Skills
Digital Marketing
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