Head of UK Integrated Marketing, Square

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The UK Square Marketing Team is a critical driver of growth for the UK business. As the Head of Integrated Marketing, you will lead the strategic vision of the marketing team and ensure excellent execution against a number of channels including paid media, experiential, organic social, content marketing and lead generation. You will be responsible for driving growth in brand, acquisition and revenue metrics. This role requires very strong team leadership, XFN partnership and a broad, generalist knowledge of marketing.
This position offers a unique opportunity to take the UK marketing team to the next level. You will set the vision for the team, drive strategy, establish clear priorities, and achieve measurable outcomes. Your successful leadership will lead to effective growth from numerous channels: our app, web, retail and sales motions.
This role is based in London with the flexibility to work from home
You Will

• Set and own the UK marketing vision, strategy, key priorities and roadmap, aligned to business goals.
• Lead brand, content, social, lead gen, experiential and paid media efforts.
• Lead a high-performing marketing team, including rigorous performance management against company priorities and culture.
• Partner closely with other marketing disciplines such as comms, organic discovery, product marketing, lifecycle and demand generation. You'll ensure these groups are rowing in the same direction against a cohesive set of priorities.
• Partner closely with Product, Sales and F+S to establish and communicate marketing's contribution to the business.
• Define, track and adhere to marketing KPIs, budgets and ROI.
• Elevate Square's brand in the UK, and ensure our narrative across all channels is cohesive.
• Ensure UK marketing is innovative and that the team stays abreast of the latest marketing technologies to scale their impact, leveraging AI in particular to achieve this.
• Create demand for numerous acquisition channels (app, web, Retail, and Sales).
• Represent your work in front of executive leadership.

You Have

• 12+ years of related experience.
• 5+ years in marketing leadership, with people management experience.
• Experience leading multi-million dollar media budgets and driving results in complex B2B environments
• A strong analytical mindset with a deep understanding of marketing measurement and full funnel optimisation.
• Experience communicating and influencing at all organisational levels, including C-Suite.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
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Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.