Head of Sales UK&I

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently.  A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?

Here’s what we’re up to: https://bit.ly/4fyXonB

At Choco, we’re transforming how the food industry connects — and the UK/I market is a key part of that growth story. As our new Head of Sales UK/I, you’ll lead a high-performing mid-market team and take our UK business to the next stage of maturity — scaling deal size, increasing sales velocity, and driving sustained new business growth.

This is more than a quota-carrying role. You’ll be shaping a commercial engine — designing repeatable outbound motions, coaching high-performing AEs, and paving the path to enterprise sales. You’ll have full ownership of the UK/I market, with a direct line to leadership and influence over product, GTM, and future hiring.

• Lead and coach a team of 4 AEs (plus dotted-line to 2 SDRs) to win and grow key distributor accounts

• Build repeatable outbound motions that drive velocity, larger deals, and early multi-product adoption

• Sell into real businesses — often family-owned, relationship-driven, and complex to navigate

• Partner with SDRs, marketing, and product to generate pipeline and remove ERP blockers

• Establish team rituals, elevate sales execution, and shape the UK go-to-market motion

• Be a sparring partner to leadership — bringing market insights and pushing strategic growth

• Proven track record as a top AE turned sales leader, with 3+ years managing small, high-output teams

• Built outbound-first teams — you don’t wait for pipeline, you generate it

• Led mid-market cycles with complex buyers, short timelines, and growing deal sizes

• Deep understanding of selling into owner-led, offline industries — you know how real businesses buy

• Hands-on coach and systems thinker — you build structure, not just pressure

• Your team trusts you: you bring clarity, empathy, and high standards

• Based in London and ready to lead from the front — in the room, not from the sidelines

• Real ownership from day one — this isn’t a handover, it’s a build

• Fast track to enterprise leadership or future verticals (ads, manufacturers, etc.)

• Elite enablement: Command of the Message, strategic coaching, RevOps support

• A mission with global scale — digitizing the food system across Europe and the US

Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.

In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.