Head of Product

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Role Summary

• We’re hiring a Product Lead to own and drive our entire product function end to end.

• This role sets product direction, shapes the roadmap, and ensures new products move from insight to launch with clarity, discipline, and commercial sense.

• You’ll work closely with science, operations, marketing, and supply partners to turn ideas into products the business can confidently scale. This is a leadership role for someone who can balance innovation, execution, and trade-offs without losing sight of outcomes.

What You’ll Do

Lead product strategy and roadmap

• Define and maintain the product roadmap across new launches, improvements, and portfolio evolution

• Translate market insight, customer needs, and business goals into clear product priorities

• Make trade-offs and sequencing decisions to keep the roadmap focused and realistic

Drive innovation and concept development

• Identify new product opportunities and category expansions

• Shape product concepts, positioning, and value propositions

• Pressure-test ideas early with cross-functional input before committing resources

Own launch execution

• Lead products from concept through launch and into post-launch optimization

• Run stage-gates, timelines, and readiness checks

• Surface risks early and drive decisions to keep launches on track

Align cross-functional teams

• Act as the central point of ownership for product decisions

• Ensure marketing, ops, supply, and science teams are aligned on priorities and expectations

• Keep communication clear as products move through development and launch

Guide commercial and lifecycle decisions

• Define pricing and pack-size logic in partnership with finance and operations

• Build and review business cases for new launches and major changes

• Drive post-launch improvements, cost-downs, and clean product sunsets

Build and scale the product function

• Establish ways of working, standards, and operating rhythm for product

• Improve decision quality and reduce friction as the portfolio grows

• Mentor and develop product talent as the function scales

What We’re Looking For

• Senior experience owning products end to end in a consumer, wellness, or regulated category

• Strong judgment balancing innovation, feasibility, and commercial impact

• Proven ability to lead cross-functional execution without relying on authority alone

• Comfortable making decisions with imperfect information

• Structured thinker who can simplify complexity and keep teams aligned

What Success Looks Like

• A clear, well-prioritized product roadmap the business understands

• Launches that happen on time with fewer last-minute issues

• Better cross-functional alignment and fewer escalations

• Stronger product economics and clearer lifecycle decisions

• A product function that feels calm, focused, and predictable