Job Description:
Head of Marketing UK
Contract: Hybrid
Location: Brighton – all UK locations considered with some travel required
Permanent
Full time
Closing date: Friday 31st January 2025
We make health happen
Bupa is the largest provider of private medical insurance in the UK and spends circa £1.5bn pa for care provided to our members by over 1,200 hospitals and clinics. To achieve our ambition of being the world's most customer centric healthcare company we are transforming how our customers access the best care and how we support them through their care and claiming journey.
Reporting to Product and Marketing Director, Bupa Global, the Head of Marketing UK is a crucial role that is responsible for leading, managing and executing the performance marketing activities for the Bupa Global Business in UK.
How you’ll help us make health happen:
- Responsible for developing and executing the performance marketing strategy for insurance products and customers, including communications and financial promotions to existing customers and new prospects in the UK region.
- Working in partnership with the Head of Marketing Strategy Planning and Operations to create the UK Marketing Strategy.
- Performance marketing and regional communications (including sales and marketing product literature) and promotions to be of sufficient quality and clarity and developed and approved in line with the Financial Promotions process
- Creation and execution of marketing campaigns to drive acquisition
- Plan and own the annual marketing plan executing operationally into both B2B and B2C channels, alongside direct management of marketing budget for both acquisition and retention activities.
- Work with agencies and the direct sales team to optimise online lead generation and sales
- Analysis and recommendation of acquisition marketing performance and the execute of strategies to optimise lead generation performance and digital media spend, including recommending target operating model improvements
- Inspire, manager & develop a small team to maximise their contribution and ensure that a robust pipeline of talent is available to meet future succession needs.
Key Skills / Qualifications needed for this role:
- A proven track record of managing a B2B/B2C Marketing Strategy
- Business experience which should include developing and launching marketing campaigns within a Global environment
- Proven people leader with a track record of managing teams through change & transformation
- Solid stakeholder management experience with the ability to influence at the most senior levels
- Experience of operating in a regulated industry; specific experience in healthcare, or access will be highly advantageous but not essential
- Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels
- Experience of developing and executing successful global marketing campaigns
- Knowledge of both the B2C high net work segment and the B2B segment and how to market differently to these segment
- Clear communication and presentation skills
- Solid analytical and numerical skills
- In depth understanding and knowledge of Bupa Global IPMI products
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa medical insurance for you and your family as a benefit in kind
• An enhanced pension plan and life insurance
• Free health assessment for you and your spouse
• Target bonus of 25% based on individual and company performance
• Company car allowance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Victory House, Brighton
