The Head of Marketing Growth will lead the development and execution of integrated marketing campaigns aimed at driving growth and adoption of RIF technologies. Responsibilities include managing a marketing team, collaborating across departments, analyzing campaign performance, and staying updated with industry trends to innovate marketing efforts.
ABOUT THE ROLE
RootstockLabs exists to make Bitcoin work for everyone. We do this by giving developers the tools to build on Bitcoin, supporting the growth of the Rootstock ecosystem and expanding the frontiers of decentralised technology.
You will play a critical role in leading & developing campaigns to drive growth and adoption of RIF technologies and Rootstock, the longest-running and leading Bitcoin sidechain. You will be primarily focused on driving user and transaction growth as well as supporting our DevRel team in growing and nurturing Rootstock’s rapidly growing developer community.
This is an exciting opportunity to work in Web3 and on cutting-edge technology. You will play a strategic and hands-on role working with senior leaders in the business to develop a long term growth marketing strategy while also planning and managing ongoing integrated marketing campaigns.
KEY RESPONSIBILITIES
- Developing and executing integrated marketing campaigns that have measurable impact on our growth ambitions and objectives
- Playing a visible leadership role in the GTM function and across the wider organization
- Working closely with content, social, community and comarketing teams to ensure all day to day activity is properly coordinated and the impact is measured and reported effectively
- Defining processes and fostering a collaborative environment that maximizes the expertise of team members to deliver integrated & impactful marketing initiatives at scale
- Designing comprehensive campaigns around critical milestones that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy.
- Leveraging multi-channel marketing tactics:
- Identifying and leveraging the most suitable marketing channels to engage our target audience effectively.
- Analyzing campaign performance:
- Utilizing data-driven insights to measure and analyze the effectiveness of marketing campaigns.
- Supporting on OKR development and identifying the key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization and future campaignsLead and manage an exceptional growth marketing team, coach and develop them while driving results and surfacing the impact of your work to the wider organization
- Staying abreast of industry trends:
- Continuously monitoring industry trends, competitor activities, and emerging marketing technologies to drive innovation and keep our marketing efforts at the forefront of the industry
- Continuously monitoring industry trends, competitor activities, and emerging marketing technologies to drive innovation and keep our marketing efforts at the forefront of the industry
WHAT YOU BRING
- 5+ years experience leading teams executing successful integrated marketing campaigns driving real business impact
- A creative mindset backed up with a strong grasp of core marketing metrics and methodologies
- The ability to balance both hands on execution and strategic thinking
- Demonstrable background in Web3, with hands on experience using different chains and protocols
- Excellent communication, presentation and leadership skills
- A strong sense of judgment, tact and diplomacy
- Outstanding organizational and time and people management skills
- Knowledge of day to day media project management and marketing tools such as Asana, Google Analytics, Hubspot, Google Sheets
- BSc/BA in Marketing, communications or similar
ROOTIES BENEFITS
- Competitive salary
- 100% remote working (contractor) from anywhere in the world
- Possibility to work at your nearest WeWork space
- Flexible working hours. You’re free to work however you work best
- Opportunity to work with state of art technology in a challenging and unique project
- Internationally diverse and dynamic team with a clear vision andstrategy
- Training programs to learn everything about the crypto world
- Scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world
- Employee assistance program offering legal, financial, family, psychological, and wellness counseling for you and your family
- Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world
ABOUT ROOTSTOCKLABS
RootstockLabs exists to make Bitcoin work for everyone. We do this through giving developers the tools to build on Bitcoin, supporting the growth of the Rootstock ecosystem and the RIF economy while continuing to expand the frontiers of decentralized technology.
RootstockLabs Purpose & Mission
- Our Purpose: To Make Bitcoin work for everyone
- Our Mission: Give developers the tools to build on Bitcoin, support the growth of the Rootstock ecosystem, and expand the frontiers of decentralized technology.
Similar Jobs
Fintech • Payments • Financial Services
The Events and Partnerships Graduate at Xapo Bank is responsible for assisting in the planning and execution of events and partner activations, managing vendor selections and budgets, developing partnership strategies, and supporting marketing efforts related to events. This entry-level role offers hands-on experience in the fintech industry.
Fintech • Payments • Financial Services
As a Website Specialist at Xapo Bank, you will develop and execute strategies to optimize the website for traffic, engagement, and conversions. Collaborate with product and engineering teams to enhance analytics tracking and implement SEO principles. Monitor website performance and produce detailed reports to inform growth strategies while ensuring a standout user experience.
Top Skills:
CSSHTMLJavaScript
Fintech • Payments • Financial Services
The Affiliate and Influencer Marketing Manager at Xapo Bank will develop and manage partnerships with affiliates and influencers to enhance brand awareness and member acquisition. Responsibilities include strategy development, onboarding affiliates, performance analysis, and collaboration with various teams. The role focuses on leveraging authentic voices in the crypto space for impactful marketing initiatives.
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
