The Head of Creative and Editorial leads creative strategy, manages production quality, and drives client engagement for new business, ensuring impactful content delivery and consistency across marketing efforts.
Who We Are
Untold Fable is a global content production company challenging the way things are done to change them for the better. It’s not an easy road, but we’re not here for that. We’re here to make diversity in our industry the norm, not the exception; we’re here to work in completely new ways and to show how purpose and commercial success go hand in hand. This mission, coupled with our creative and production expertise, has cemented relationships with the world’s biggest brands, from Nike and Meta to Stella Artois and Bumble. Our varied projects will immerse you in diverse and fascinating subjects. So far we’ve delved into fitness, female health, film, finance, food, dating, education, music, alcohol.
Everything we want for our industry is reflected in Untold Fable itself. We support and champion each other internally as much as the production talent we commission. We foster an empowered culture where different people and perspectives can thrive at every stage of their careers; open minds are welcome, egos are not. We operate a hybrid, flexible working model, coming together in our amazing office in Clerkenwell, London and Brooklyn, New York, 1-3 days per week.
Our client roster is growing each month working with companies such as: Nike, Bumble, HSBC, Tripadvisor and Meta.
Untold Fable is proud to be part of The AnalogFolk Group, therefore this role will at times collaborate with members of the AnalogFolk team working alongside strategy and creative to deliver brilliant work. Untold Fable has its own client base as well as the work we do in collaboration with AnalogFolk.
Head of Creative and Editorial leads the creative arm of Untold Fable. As a tech-powered global production studio, creative at Untold Fable plays a key role in developing, pitching and producing best in class creative across a wide range of clients and channels. This creative standard plays an integral role in securing new business, furthering the reach of Untold Fable’s network and its client base as well as achieving award winning creative that creates impact.
This role is a key member of Untold Fable’s Executive Management team charged with designing the long term strategy of the business and its implementation. They’ll ensure the creative standard throughout live productions and pitches as well as keeping an eye on the editorial and marketing output to ensure consistency.
Above all the Head of Creative is someone versed in the language of production and immersed into the world of what works creatively for brands, audiences and creatives today. They should have an eye for emerging as well as established film and imagemaking talent and share the language of techniques and technology that brings their work to life.
Roles and Responsibilities:
Creative
- Service the creative needs of live productions and support Producers in delivering best in class work for every project.
- Build and lead a creative team designed to service the various and growing needs of the business.
- Work with Untold Fable’s clients to design and implement creative content strategies that span various ATL and BTL channels.
- Drive the selection of talent from the Untold Fable network for various projects and drive our reach with new talent for network consideration.
- Ensure our creative templates guidelines and resources are consistent with our tone and voice and design principles.
- Keep Credentials and Template decks up to date and the team members up to date with best practices and pitfalls.
- Create a positive working environment for creative where consideration and collaboration works across all elements of production.
- Ensure Untold Fable is at the forefront of digital content and is perceived as an expert within the wider industry.
- Push the work to be better and more relevant and more representational at all times.
New Business
- Lead the creative team in pitches for new business
- Managing creative resources available for the business to respond to new business opportunities and manage existing projects.
- Assist the CEO in securing New Business, specifically attending pitch meetings, working on responses to briefs and assisting in selling them into clients.
- Build strong relationships with new and existing clients.
- Work with the Exec Team to devise workshops, initiatives and network opportunities that connect our talent with our clients or our clients with emerging trends.
Marketing & Editorial
- Oversee the marketing output of the business to ensure it matches both our credentials and creative templates.
- Work with the Head of Marketing to better speak to both our talents and clients when showcasing our work opportunities or productions delivered.
- Design and maintain the brand of Untold Fable and how it is perceived internally and by the wider industry Assist the business in entering awards, overseeing the creation of case studies and general promotion of the business.
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