GTM Value Enablement Manager – Evaluation

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
What this role is really about
HiBob is growing fast, and how buyers experience our product during evaluation shapes whether we earn confidence, momentum and belief.
This role is about owning evaluation-stage execution in the field - and keeping it tightly connected to how HiBob evolves.
As the GTM value enablement manager for evaluation, your primary focus is enabling customer-facing teams to run confident, value-led evaluation conversations that progress deals into proof. You spend most of your time with the field: training teams, coaching live opportunities, reviewing demos and calls, and partnering with sales leaders to raise the bar on evaluation quality.
A critical part of this role is staying closely aligned to product momentum. Evaluation is where new capabilities must be positioned clearly, confidently and credibly - which means demo mastery, value stories and competitive positioning need to evolve in lockstep with Tier 1 and Tier 2 product launches.
This is a hands-on, highly visible role. You are not operating at arm's length from the field or from Product. Your impact shows up directly in demo quality, buyer confidence and evaluation-to-proof conversion.
Why this role is exciting
Evaluation is where buyers decide whether HiBob is truly different.
In this role, you have the opportunity to shape how HiBob is experienced during demos and evaluation conversations, influence buyer confidence and momentum, and raise the standard of evaluation execution across commercial teams. You will have visibility, ownership and impact - and you will see the results of your work directly in stronger demos, clearer differentiation and smoother progression into proof.
Why join now
This is an opportunity to shape how HiBob is experienced when buyers are actively comparing options and forming opinions. You'll have real ownership, strong executive support and the chance to make a visible impact on demo quality, evaluation-to-proof conversion and buyer confidence as the business continues to scale.
Job Requirements
Skills and experience

• 5-7 years of experience in sales enablement, AE enablement, mid-funnel sales or a similar GTM role.
• Background supporting global sales teams, ideally in SaaS or high-growth environments.
• Strong understanding of evaluation motions, demo structures and competitive positioning.
• Skilled facilitator capable of delivering engaging training across regions and seniority levels.
• Ability to translate GTM strategy, product narratives and persona insights into practical field enablement.
• Comfortable analysing deal data and converting insights into programme improvements.
• Strong organisational, communication and cross-functional collaboration skills.

Job Responsibilities
What you will you manage in value management
You will have clear ownership for evaluation-stage value enablement , including:

• Training AEs and AMs to confidently run value-led, first-intro demos across HiBob's four core modules - focusing on the art of the possible and business outcomes, before deeper technical demonstrations are led by solution engineers.
• How customer-facing teams use value-led product messaging to run compelling, differentiated evaluation conversations.
• How first-intro demos are structured, delivered and reinforced across regions and segments.
• Enabling teams to connect HiBob's platform and modules to buyer priorities, outcomes and success criteria.
• Competitive positioning and objection handling that feels credible, confident and buyer-relevant.
• Training teams to run evaluation conversations that progress deals cleanly into proof.
• Coaching reps through live demos, call reviews, role plays, deal clinics and QBRs.
• Partnering with sales leadership to define what "great evaluation" looks like by segment and role.
• Using AI-powered call and demo analysis to identify gaps in value articulation and evaluation quality.
• Partnering with RevOps and the AI team to embed value-led evaluation guidance into the AI coach and supporting workflows.
• Acting as the evaluation voice within the broader GTM value enablement team, shaping mid-funnel enablement priorities globally.

What you will own in product enablement
Alongside field enablement, you will play a critical role in evaluation-stage product enablement , ensuring teams stay current, confident and credible as the product evolves.
This includes:

• Supporting Tier 1 and Tier 2 strategic product launches from an evaluation perspective.
• Coordinating closely with Product and product marketing to understand new capabilities, positioning and intended buyer value.
• Translating new product value stories into evaluation-ready demo narratives and talk tracks.
• Designing and delivering dedicated enablement sessions that show teams how to evaluate with new capabilities , not just what has shipped.
• Ensuring demo mastery and evaluation guidance stay tightly aligned to recent and upcoming releases.

In this role, product launches are not one-off events - they are a continuous input into how evaluation conversations are run in the field.
What you will NOT be responsible for
You are focused on value and product application in evaluation conversations, not operational mechanics. You will not need to own:

• Technical deep dive demo mastery for customer facing team
• Sales process design, CRM stages or tooling.
  Demo infrastructure, technical environments or solution engineering workflows.
• Core sales methodology, forecasting or inspection cadence.
• Creation of core product messaging, personas or competitive narratives from scratch.

Instead, you work in close partnership with Product, product marketing, revenue enablement and RevOps - ensuring their work shows up powerfully in real buyer evaluations.
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
***Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.