Lead growth marketing initiatives, focusing on paid acquisition, funnel optimization, and lifecycle marketing for a B2B SaaS startup. Manage campaigns and analyze data to improve performance.
About Us
Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI (see trycentral.com) for SMBs globally, with an initial focus in the US.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy. The excitement and speed of startups, but budget of corporates.
If building a marketing function from 0 to 1 is your thing, you’re in the right place!
Overview
We're hiring their first growth marketing hire to lead across acquisition, funnel optimization, and growth experiments.
This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.
Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.
1. Performance & Growth Marketing
- Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and - programmatic platforms
- Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
- Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
- Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
2. Landing Pages & Conversion Rate Optimization (CRO)
- Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
- Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
- Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
- Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
3. Creatives & Copywriting
- Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
- Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
- Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
- Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
4. Lifecycle, Email & CRM Automation
- Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
- Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
- Design personalized drip campaigns based on behavior, usage, and funnel stage
- Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
5. Strategic Initiatives
-Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
- Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
- Support hiring, documentation, and team processes as we grow
What a strong candidate looks like
- You’ve taken a B2B SaaS from $0 to $1–5M ARR
- You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
- You move from idea to launch in days, not weeks
- 5+ years in digital marketing with a strong focus on B2B SaaS performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
Top Skills
Ahrefs
Canva
Capcut
Figma
Framer
Ga4
Google
LinkedIn
Make
Meta
N8N
Posthog
Reddit
Semrush
Tiktok
Youtube
Zapier
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