Own CRM and lifecycle marketing across acquisition, conversion, retention, and reactivation. Build automated email journeys and nurture campaigns, segment audiences, optimise conversion paths, analyse campaign performance, and produce reporting on ROI and engagement. Collaborate with sales, operations, content, social, design, and video teams to deliver measurable growth initiatives and improve the customer experience.
Location: Ipswich, UK
We're looking for an ambitious Growth Marketing Executive to help strengthen our customer acquisition, conversion and retention activity across the business.
This role will sit at the heart of our growth strategy, taking ownership of CRM activity, customer lifecycle campaigns, marketing automation and performance reporting. You'll use data to identify opportunities, test new approaches and continuously optimise the customer journey to improve marketing effectiveness and commercial outcomes.
You'll be equally comfortable analysing campaign performance, building automated email journeys, launching nurture campaigns and working alongside creative colleagues to deliver high-performing marketing initiatives. This is the perfect role for someone who enjoys combining creativity with commercial thinking and wants to make a measurable impact on business growth.
Job responsibilities
CRM & Lifecycle Marketing
What we're looking for
Ideally you'll have:
Experience
Bonus points for:
Benefits
There are plenty of reasons to join us at Flex HQ. From our modern waterfront office (with a fully-stocked kitchen) to our staff perks, including private medical insurance, employee benefit scheme, and more. We're a friendly bunch at Fleximize, with regular team events and socials, and we’re excited to welcome you into the family. You can expect:
This job description is intended as a general indication of the main responsibilities of the job and does not include detailed instructions of how tasks are undertaken. You may be required to carry out additional tasks within your capability as necessitated by your role within the organisation and to meet the needs of the business
We're looking for an ambitious Growth Marketing Executive to help strengthen our customer acquisition, conversion and retention activity across the business.
This role will sit at the heart of our growth strategy, taking ownership of CRM activity, customer lifecycle campaigns, marketing automation and performance reporting. You'll use data to identify opportunities, test new approaches and continuously optimise the customer journey to improve marketing effectiveness and commercial outcomes.
You'll be equally comfortable analysing campaign performance, building automated email journeys, launching nurture campaigns and working alongside creative colleagues to deliver high-performing marketing initiatives. This is the perfect role for someone who enjoys combining creativity with commercial thinking and wants to make a measurable impact on business growth.
Job responsibilities
CRM & Lifecycle Marketing
- Own and manage CRM campaigns across the customer lifecycle.
- Build and optimise automated customer journeys.
- Develop nurture programmes to improve lead conversion.
- Create retention and reactivation campaigns to maximise customer lifetime value.
- Segment customer databases and identify new targeting opportunities.
- Develop and maintain automated marketing workflows.
- Continuously improve campaign personalisation.
- Work alongside sales and operations teams to improve lead handover processes.
- Ensure CRM and automation platforms are operating effectively and efficiently.
- Monitor customer journeys and identify opportunities to improve conversion rates.
- Support landing page optimisation and testing activities.
- Analyse user behaviour and campaign performance data.
- Recommend and implement improvements based on insight and analysis.
- Produce weekly and monthly performance reports.
- Analyse campaign effectiveness and ROI across channels.
- Monitor key metrics including leads, conversion rates and customer engagement.
- Support attribution reporting and provide actionable recommendations
- Work closely with Content, Social Media, Design and Video teams to create high-performing campaigns.
- Partner with Sales and Operations to improve the overall customer experience.
- Support wider marketing projects and business growth initiatives.
What we're looking for
Ideally you'll have:
Experience
- 2-4 years' experience in a marketing, CRM, lifecycle or growth marketing role.
- Experience managing email marketing campaigns and customer journeys.
- Experience using CRM and marketing automation platforms.
- Strong numerical and analytical ability.
- Comfortable working with data and reporting tools.
- Ability to identify trends, opportunities and areas for optimisation.
- Strong understanding of marketing performance metrics.
- Focused on achieving measurable business outcomes.
- Ability to balance creativity with commercial thinking.
- Excellent written and verbal communication skills.
- Ability to work collaboratively across departments.
- Strong organisational skills and attention to detail.
- Experience with CRM and email marketing platforms.
- Confident using Excel and reporting tools.
- Understanding of website analytics and conversion tracking.
Bonus points for:
- Experience with HubSpot, Dotdigital or similar platforms.
- Knowledge of A/B testing and conversion rate optimisation.
- Experience within financial services, fintech or B2B marketing.
- Familiarity with Google Analytics and Looker Studio.
- Experience building reporting dashboards and performance frameworks.
Benefits
There are plenty of reasons to join us at Flex HQ. From our modern waterfront office (with a fully-stocked kitchen) to our staff perks, including private medical insurance, employee benefit scheme, and more. We're a friendly bunch at Fleximize, with regular team events and socials, and we’re excited to welcome you into the family. You can expect:
- Generous holiday entitlement: we offer 25 days holiday entitlement, with the added flexibility to buy and sell annual leave days. You get your birthday off too!
- Professional development: career advancement is as important to us as it is to you. We offer training courses and qualifications to develop your skills and knowledge. Taking time to attend webinars and in-person seminars that can help you in your role is also encouraged
- Healthcare benefits: all team members get private healthcare as standard, which can even be extended to cover your family. We also offer company death-in-service insurance and an enhanced maternity pay scheme
- Perks & discounts: everyone gets access to exclusive discount codes and offers on hundreds of high-street and online stores
- Free breakfast every day: our kitchen is filled with fresh fruit, cereals, and other goodies to start your day right
- Team socials: regular team outings give us all a chance to have fun and relax, whether it’s an escape room, theme park, football match, or evening at the local restaurant.
This job description is intended as a general indication of the main responsibilities of the job and does not include detailed instructions of how tasks are undertaken. You may be required to carry out additional tasks within your capability as necessitated by your role within the organisation and to meet the needs of the business
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If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
