Squarespace is looking for a Group Product Marketing Manager to join our team. The candidate should be comfortable driving growth and user success in non-US regions by supporting stakeholders and business leads. You have experience with go-to-market, product and feature launches in EU, UK, and/or APAC, and demonstrated success driving non-US product adoption in key markets. Experience with localization is a must.
The Group Product Marketing Manager will be a part of the product marketing organization, which values communicating the core benefits of the Squarespace platform to all its customers, driving new product adoption, and working cross-functionally to message, position, and go to market with a better Squarespace funnel, trial, and product. You are passionate about the customer and work with the platform product team, sales enablement and GTM team to identify pain points we can resolve.
This can be based in our headquarters in New York or Dublin and reports to the Associate Director of Product Marketing.
You’ll Get To . . .- Uncover and surface market insights and competitive intelligence to inform product development and feature localization for priority markets
- Identify key GTM geos for product marketing releases, understand our position in the market and the main players
- Identify strategic opportunities through product-market fit and feature gap analysis in key non-US geos
- Execute GTM in international markets for international products/features in partnership with regional marketing managers and global product teams
- Work with Product Analytics and GTM strategy to solve for international product usage data gaps
- Collaborate cross-functionally with regional marketing managers, PMMs, marketing, and product team members to ensure smooth international product launches and effective leveraging of diverse channels
- Optimize top of funnel performance with key marketing partners and product partners for international geos
- Run internal product education/awareness for international stakeholders and market partners
- Partner with regional marketing managers to establish product positioning for key geos
- Aid in launching the Squarespace brand in new markets in partnership with GTM strategy
- Manage agency partnerships that contribute to localization in key strategic languages.
- 8+ years of demonstrated success in product marketing, growth marketing, product management, content strategy, or go-to-market
- Deep user understanding and visibility into pain points within the upmarket and international customer journey that lead to funnel leaks or churn
- Data-driven with the ability to discover and tie together insights to influence decisions
- A storyteller with strong presentation skills (verbal, written, visual), distilling complex concepts into simple language
- Project management abilities to plan and execute cross-functional initiatives and prioritize across multiple product launches
- Growth mindset, adaptability, and a drive for continuous improvement of self and team
- Ability to grow out or experience with growing out a product marketing team
- Experience working in an international, non-USA market
- Health insurance with 100% covered premiums for you, your spouse or partner and your dependent children including medical, dental, and vision
- Life and Income Protection
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Pension benefits with employer match
- Flexible paid time off
- 26 weeks paid maternity leave & 12 weeks paid paternity leave
- 2 weeks paid family care leave
- Education reimbursement
- Employee donation match to community organizations
- 8 Global Employee Resource Groups (ERGs)
- Free lunch and snacks
- Close proximity to cultural landmarks such as Dublin Castle and St. Patrick's Cathedral
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.
Our CommitmentToday, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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