Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Graphic Designer is responsible for leading the delivery of primary and secondary digital campaigns across European and International markets. Working from pre-approved global imagery, the role oversees the creation of digital assets for websites, email, SMS, affiliate partners, social platforms, in-store marketing and third-party channels. The Graphic Designer will combine strong creative leadership, customer-centric design and emerging technologies, including AI-powered tools and insights, to deliver best-in-class digital experiences that are locally relevant, commercially effective and true to the Coach brand.
Reporting to the Senior Director, eCommerce, the Graphic Designer will collaborate with European Digital, Marketing and Store VM teams, as well as the Global Production and Creative teams.
The successful individual will leverage their proficiency in Graphic Design to:
Create and deliver digital assets from pre-approved campaign imagery for European eCommerce and partner sites, ensuring content is locally relevant, customer-focused, and performance-driven across retail and outlet channels
Develop engaging and bespoke content for European and International markets across digital and in-store channels. Support key commercial moments and region-specific campaigns while maintaining a consistent brand experience
Create and deliver customer-facing email campaigns, including marketing and triggered communications, tailored to local market needs
Partner with Email and Development teams to design and evolve email marketing experiences that drive engagement, conversion, and customer lifetime value through scalable templates and best-practices
Produce digital assets for performance marketing campaigns, including affiliates, display, paid social, and acquisition channels, aligned to channel objectives and audience needs
Develop bespoke European-focused direct mail and customer engagement materials that strengthen brand affinity and omnichannel engagement
Manage external creative agency partnerships and oversee project scoping, prioritisation, resource planning, and on-time delivery to agreed standards. Lead agency capacity planning and budget management, ensuring efficient resource allocation and cost-effective delivery of business priorities
Collaborate with Product and Digital teams to create best-in-class UX/UI designs across homepage, PDP, PLP, checkout and post-purchase journeys, using customer insights to drive improvements in engagement, add-to-bag, conversion and overall customer experience
Work with translation partners to localise campaign assets across multiple markets and ensure accuracy, brand consistency, and timely delivery
Partner with the eCommerce Trading team to develop and execute regional creative strategies that enhance customer engagement, conversion, AUR, and overall site experience
Build strong cross-functional relationships with Creative, eCommerce, Marketing and Product teams to ensure customer insights and regional requirements are reflected in creative execution
Champion AI-powered design, content creation, and optimisation tools to drive innovation, efficiency, personalisation, and scalable localisation while maintaining brand standards
Monitor industry trends, competitor activity, and emerging technologies to identify opportunities that improve creative delivery and commercial performance
Partner with the Senior Online Trading Manager to analyse onsite customer behaviour and performance data, and translate into actionable creative improvements
Ensure all content is optimised across devices, adopting a mobile-first approach to design and user experience
Manage multiple projects simultaneously, delivering high-quality work to agreed deadlines in a fast-paced environment
The accomplished individual will possess:
3+ years’ experience in digital, graphic or creative design, within eCommerce, retail or consumer brands
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, InDesign, XD). Sketch, Adobe Illustrator and Salesforce Commerce Cloud experience is advantageous
Experience using AI-powered design and productivity tools to improve creativity, efficiency and innovation
Strong understanding of digital design, UX/UI, customer journeys, creative optimisation and mobile-first best practices
Knowledge of eCommerce trading, performance metrics and online retail environments, ideally within global, multi-channel organisations
Experience managing creative agencies, budgets, resources and project delivery
Commercially minded, with strong workload planning, budget management and prioritisation skills
Customer-focused, with the ability to balance user needs, brand standards and business objectives
Excellent project management and organisation skills with the ability to manage multiple priorities in fast-paced environments
Strong communication, presentation and stakeholder management skills, with experience collaborating across regional and global teams
Analytical and solution-oriented, able to turn customer insights and performance data into creative improvements
Adaptable, proactive and passionate about emerging digital trends and technologies
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:
Hybrid working (3 days working from the office, 2 days remote)
Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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