.jpeg)
The Go-to-Market Manager is responsible for leading the Go-to-Market (GTM) strategy in Eastern Europe, overseeing sales digitalization, and implementing global programs. This role focuses on developing models for retail channels, managing distributor partners, and enhancing analytics within the commercial team.
Job Description
The Go-to-Market manager will play a central role in leading Perfect Path to Purchase agenda for Eastern Europe: GTM, Sales digitalization, DPEX program implementation.
This position will report directly to the Head of Sales Excellence Eastern Europe and is based in Amsterdam.
Key Responsibilities:
- Execute the development of the Hybrid Managed Model: Deployment of the 3YS GTM strategy, Roles & Responsibility definition, people onboardings, engagement plan, next steps and development plan; Playbook creation for repeatable models in Retail & Away from Home channels; KAM model improvement
- Lead the creation of a Distributor Partner change playbook, supporting the commercial team on execution
- Manage and support the direct sales model: assist the Head of Sales Excellence in creating the GTM Roadmap for new markets; support commercial roadmap implementation, manage the Merchandisers strategy in Czech Republic.
- Implement Global Programs specifically the Hospitality Program,
- Enhance JVP and implement DPEX Scorecarding: tracking KPIs, reporting results via presentations, dashboards and newsletters
- Lead business cycle continuous enhancement: standardize commercial plan-sign off to improve forecasting, External MPR, create methodology to improve DP category management
- Implement the Perfect Store program: Image recognition & Analytics
- Digital projects development: POS Potential // Sales Tech Ecosystem // Nielsen // Focus // SharpGrid
- Lead analytics in Commercial team - reporting, visualizations and dashboards preparation
Key requirements:
- 5+ proven experience in sales excellence, go-to-market strategies, and key account management
- Experience in managing distributor partners and direct sales models
- Experience in implementing digitalization projects and global programs
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Similar Jobs at Kraft Heinz
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Senior Service Experience Manager will oversee the design and improvement of the overall service experience for GBS Agents while leading initiatives like AI agent co-pilot and case management implementations. This role involves collaborating with various teams globally to optimize customer journeys and enhance agent workflows using data-driven insights.
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Procurement Manager will oversee procurement operations in Eastern Europe, developing strategies for cost savings, supplier management, and ensuring compliance with legal standards. This role involves collaboration with various teams to optimize procurement processes, manage supplier relationships, and use data analytics for performance tracking.
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Head of Packaging Regulatory will lead compliance across EPDM markets, develop effective regulatory strategies, build capabilities for compliance, and collaborate with various teams to navigate and influence regulatory frameworks. This role also fosters relationships with regulatory agencies and requires a strong background in regulatory affairs and legal expertise.
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
