The Marketing Manager will drive global partner acquisition growth, execute campaigns, optimize lead funnels, and improve conversion rates through cross-functional collaboration.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact
Reporting to the Global Partner Marketing Lead - Acquisition, you will own the strategic growth of our inbound lead activity, targeting prospect Accountant & Bookkeepers to deliver high intent leads. You will be accountable for delivering measurable results across the entire acquisition funnel, from initial awareness to qualified partner conversion. You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle & CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets. You will take full ownership of inbound lead growth strategy, driving both volume and quality improvements through systematic testing, optimization, and cross-functional collaboration.
What you’ll do
- Strategic Growth Planning & Execution
- Own end-to-end growth strategy for Accountant & Bookkeeper partner acquisition across multiple markets
- Drive measurable growth in qualified lead volume and quality through rigorous A/B testing and an experimental approach across all campaign touchpoints.
- Test and validate new channel opportunities based on emerging technologies, market shifts, and competitive intelligence (for example MTD audiences in the UK)
- Connect global campaigns to business priorities and regional targets
- Campaign development, own briefing and some execution
- Design and execute growth-focused campaigns using systematic A/B testing and optimization frameworks
- Build scalable acquisition funnels that drive consistent lead volume growth while improving qualification rates
- Implement growth hacking techniques across multiple channels to accelerate partner acquisition
- Lead cross-functional campaign strategy ensuring alignment between product marketing, regional marketing, and performance teams
- Funnel Optimization & Performance Improvement
- Enhance lead quality improvement through advanced segmentation, scoring, and nurturing strategies
- Support conversion rate optimization across major touchpoints in the partner acquisition journey
- Implement systematic testing protocols to continuously improve campaign performance and lead quality
- Analyze funnel performance data to identify bottlenecks and growth opportunities
- Cross-Functional Growth Leadership
- Drive sales alignment through data-driven insights and optimized lead handoff processes
- Champion growth mindset across partner marketing organization through training and knowledge sharing
- Influence product and content strategy based on acquisition performance insights
- Forecast and measure impact and recommend campaign improvements
- Forecasting campaign performance / expectations
- Establish and monitor KPIs to measure the success of campaigns
- Transform reporting on campaign performance into insights for continuous improvement
Success looks like
- A highly measurable and effective global Inbound Marketing programme
- Targets for Qualified leads (SQLs) and New Productive Partners met in regions (revenue driving accountant & bookkeepers).
- A smooth working rhythm established with Performance Marketing, Regional teams, Customer Engagement, Content Marketing, Sales Ops and Marketing Technology.
What you’ll bring with you
- Track record of strong impact / revenue growth
- Worked in global marketing function and high growth, competitive environment
- Experience working cross-functionally across multiple time zones
- Prev experience working with lead generation teams (performance marketing, SEO, CRO)
- Experimental based approach
- Worked in teams developing / enhancing multi-touch attribution systems.
- Deep analytical, data-first mindset
- Knowledge of marketing and sales tech and lead management processes
- Strong CRM knowledge, preferably comfortable with Salesforce.
- Growth mindset
- Commercial focus and ability to calculate and articulate ROI
- Ability to build collaborative relationships remotely and across timezones
- Strong communication skills
Why Xero?
Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
Top Skills
CRM
Salesforce
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