Global Lifecycle Marketing Manager, Loans

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.
The Role
We're looking for a creative and data-driven leader to join Square as a Global Lifecycle Marketing Manager working with Square Loans, Square's flagship lending product, that has now expanded into Australia, Canada, Japan, and the UK. The Lifecycle Manager will lead the strategy and monitoring of our Lifecycle channels to increase growth for Square Loans across all markets. You will partner across departments including product, product marketing, engineering, data science, marketing operations, and creative to improve growth for Square Loans. The Lifecycle Manager will have an emphasis on analyzing our marketing and product funnels, and creating an experimentation strategy to systematically improve performance across channels across all markets. You will also oversee execution and optimization of campaigns across email, in-product, and offline channels.
You will:
• Lead the brainstorming and execution of actionable strategies and campaigns that increase growth for our Square Loans business across the all markets (primarily the US, and scaling them to international markets when it makes sense), partnering with product, product marketing, engineering, data, creative, copy, channel managers, and marketing operations (by defining campaign requirements)
• Set ambitious growth and retention targets and develop quarterly growth strategies to meet them
• Analyze campaign data to identify and recommend new market segments and target audiences
• Have a holistic understanding of the entire funnel and extract insights from data and convert ideas into actionable strategies to expand Loans business
• Work with product managers, product marketers, engineers, and the entire Loans team to drive product growth
• Develop a cross-channel demand generation strategy including audience segmentation, lead nurturing, marketing automation, and optimization
• Create data-driven hypotheses for improving marketing performance, design and build A/B and multivariate tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Increase overall growth strategy from forecasting and planning-to resource allocation,
prioritization, campaign execution, optimization, and reporting
• Analyze findings, report on KPIs, and present recommendations to a broader group of
stakeholders and leadership, week over week to drive visibility around incremental funnel optimizations
You Have:
• Bachelor's degree required
• 5+ years of professional experience
• 3+ years in growth, product, consulting, banking, or other analytical roles
• Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment
• Demonstrated tactical excellence in lifecycle or email marketing
• Excellent analytical skills with multivariate testing and marketing attribution experience
• Experience developing lifecycle marketing programs / CRM / engagement marketing programsthrough email, push notifications, sms, and/or in-app marketing
• Demonstrated track-record developing and executing A/B tests, analyzing and translating data intobusiness and consumer insights
• Experience with SQL is a huge plus (or willingness to learn SQL)
• Experience with Excel required
• Excellent verbal, written communication and presentation skills, ability to organize information in ahigh level way to communicate key points to stakeholders and leadership
• Experience with Iterable and Optimizely
You are:
• Passionate about Square's mission to expand access to capital to more businesses of all sizes
• A highly motivated and resourceful self-starter, excited about the opportunity to own Square
Loans performance funnel and infuse a growth mindset into the team's day-to-day operations
• An analytical thinker and clear communicator, with the ability to pull campaign performance data and distill into meaningful business insights, and present it to senior leadership
• Able to craft recommendations with conviction with the ability to revise your original line of thinking based upon new information
• A problem solver who excels (and enjoys!) digging into the root causes of performance trends
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.