Location: Work From Home/Remote, Flexible, Full-Time
Reports to: Global Head of Organic Marketing
Compensation: Competitive base + monthly performance bonus + fast-track career growth
Why Join
- Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
- Global international team, strong company values and culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: we want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
- Fast decisions and shipping culture. Days, not quarters.
About the Role
We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority. Your mandate is to make our brand a statement, not a necessity — and to grow branded search, repeat purchase rate, and new-market awareness as a result. You’ll lead a team of two in-house specialists, partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.
What You’ll Do
- Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
- Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
- Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
- Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
- Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
- Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
- Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
- Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
- Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration
- Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
- Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
- Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
- Translate results into clear commercial insights — no fluff reporting
What We’re Looking For
- 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
- Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
- Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
- Comfortable working with merchandising and product teams on branded collaborations and collections launches
- Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
- Experience integrating PR with influencer and social to drive brand awareness and branded search
- Experience managing a small in-house team and getting more out of them than they thought possible
- Excellent written and verbal English communication, native or fully fluent
- You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
- Self-starter with a bias for action. You ship at 85% and iterate
- A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
To Apply
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
About Us
SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
For more information see: www.smartbuyglasses.com
