Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
WHAT MAKES US BURSON SPORT
The Burson Sport team works with the biggest brands, federations and sponsors in the world of sport. Working with clients including adidas, Gillette and The IOC, the team uses its diverse expertise and experiences to create work that delivers fame and drives conversation. The team is united in its belief that sport has the power to create change and positively impact culture; and it is this core belief that runs through the portfolio of work delivered for clients.
Whether it’s supporting London’s grassroots footballers with Rent-A-Pred, breaking the internet with Messi and a goat, supporting women commentators with HSBC, partnering with Ian Wright to launch a new curriculum to teach Black History with Gillette, or changing the game with Stormzy and #Merky FC, the Sport team is known across the industry for creative work that stands out.
This role will report into a Senior Associate Creative Director within the Sport team, as part of a wider team of specialists.
YOUR ROLE AS A BURSON PERSON
- Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via earned, owned, paid or shared channels; global or UK. We’re looking for ideas that drive conversation and headlines, not just likes or industry pats-on-the-back.
- A demonstrable track record of industry-leading ideas concepted, produced and delivered by yourself and the team around you – with results that match the creative flair.
- Ability to draw on a wide range of modern creative references and ideas, those that have shaped contemporary Gen Z culture and social media behaviour.
- Strong articulator of ideas, using a combination of visual storytelling devices and communication skills to passionately explain concepts.
- Ability to work with, and to unearth yourself, audience insights that form the backbone of your creative thinking.
- A detailed understanding of how creative ideas match up to client objectives and business challenges, ensuring that our output remains relevant to their needs.
- Experience with crafting ideas comprising of different formats, from solely text-based ideas through to multi-channel creative and everything in between.
- Extensive experience with reactive and trend-based ideas, as well as influencer content.
- Experience crafting creative treatments for varying forms of content.
- Experience producing content and managing process with designers, videographers, crews - and the ability to provide creative direction and feedback throughout the process.
CONTENT + PUBLISHING
- Comprehensive understanding of the modern media landscape, from how publishers and media behave through to audience platform behaviour – and how to leverage this to create cutting-edge work.
- Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
- Understanding of how paid, owned, earned and shared channels intertwine and the ecosystem between them – and it’s ability to create impact and scale.
CLIENT + TEAM
- Be seen as a passionate, creative innovator by clients and internal teams alike, constantly being the source for creative and content inspiration.
- Demonstrate a strong knowledge of sport and the sporting landscape including how brands can engage consumers through other passion points.
- Provide recommendations and insight to growth strategies for clients, identify new opportunities and play a proactive role in terms of proposal development, pitching and conversion.
YOU’LL BRING ALONG WITH YOU
You’re an enthusiastic creative + content professional who’s hungry to make culture-defining work for some of the biggest sports brands in the world. You’ll love coming up with headline-driving ideas that push boundaries and get people talking, but you’ll be equally as excited by how these ideas come to life across the modern social and earned media landscape - and be able to articulate that plan accordingly. As well as being a huge sports fan, you’ll also be tapped in to youth culture at-large, knowing what content, media and platforms a global Gen Z audience in 2024 and beyond are engaging with.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.
#LI-RE1
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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