The Field Marketing Manager will develop and execute marketing strategies to drive pipeline growth, focusing on customer acquisition and relationship expansion. Responsibilities include collaborating with sales, using data analytics for improvements, monitoring industry trends, managing budgets, and supporting demand generation efforts across regions.
Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours.
Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.
As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.
The Field Marketing Manager will be responsible for developing and executing mid-to-bottom-of-funnel strategies and campaigns to drive pipeline growth and marketing-sourced revenue. Primary focus on the UK & Ireland (80%) and Eastern Europe, Benelux, and Nordics (20%), leveraging partner marketing to engage enterprise and mid-market prospects. Key priorities include acquiring new customers, expanding relationships with existing clients, and supporting retention efforts. This is an individual contributor role without team leadership responsibilities.
Job Responsibilities:
- Work closely with the sales and marketing teams to align efforts and drive revenue
- Use data and analytics to measure and improve the performance of demand generation efforts
- Collaborate with other areas and departments, such as lead management, event management, product and customer service, to create cohesive lead generation efforts
- Monitor industry trends and stay up-to-date on new technologies and techniques
- Conduct market and customer research to identify opportunities and challenges
- Create and manage field marketing budgets and forecasts and report ROI per Campaign on regular basis
- Measure and report on the success of bottom of funnel demand generation campaigns, using metrics such as leads, conversions, and revenue
- Identify and resolve challenges and conflicts within the demand generation process jointly with lead generation management and SDR & sales.
- Review leads, Opportunities funnel and revenue weekly; let the SDR explain the working leads, Nurture, Call out per day, Ops generated and Ops age and conversion and calculate and trendline – and shar this forecast with sales jointly with SDR leadership
- Provide training and support to team members on demand generation best practices and tools
- Work hand in hand with Event management to ensure we attend at industry events and conferences to build relationships and promote the company
Job Requirements:
- Able to build and maintain strong relationships. Representatives must cultivate connections with clients, stakeholders, and the community. Networking skills are instrumental in expanding the reach of marketing campaigns and fostering long-term partnerships with customer, partner and stakeholders.
- Clear, concise, friendly, diplomatic and persuasive communication skills. Clear, concise, friendly, diplomatic and persuasive communication skills. Experience in dealing with different types of critical conversations
- 5+ years’ experience in B2B Enterprise Field Marketing in IT / SaaS in UKI market.
- ARR experience & Nordics and Benelux Market experience is a plus
- Strong in campaign orchestration, message optimization, buying persona, ICP
- Experiences in Process Mining and or Intelligent Document Processing is a plus
- Experience in evolving multi-channel marketing programs and campaigns based on performance data, feedback from product marketing, sales, and understanding of the customer and prospects pains
- Proficient in marketing automation (HubSpot or Eloqua) and sales automation/CRM (Microsoft Dynamics or SalesForce) reporting and campaign features.
- Experience in MEDDIC and Demand Waterfall. Very experienced in optimization of conversion rates (IQL, MQL, SAO, SQO to Win Rates)
- Experienced in tactical marketing planning and execution with and without partners involved
- Hands On Person. Experienced team worker & experienced working in an international team. Able to work within US-time zone is a plus
- In EMEA, the Field Marketing will closely work with EMEA Event Management & EMEA Lead Management (Top-& Mid of Funnel & Cross-EMEA Campaign Management)
- (British) English Native speaker is a must. German or French is a plus
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
- Ability to visit the office of ABBYY min. 1x / week. Ability to travel if needed
- Diploma or degree from a university or technical college in marketing or equivalent experience
Here are some of our local benefits:
- Work from home, remotely, or hybrid
- Private health insurance
- Private pension ( up to 5% EE and 4% ER )
- Volunteering Time Off (2 days/ year)
- Flexible working hours
At ABBYY you will:
Love how you work
- We provide remote and hybrid working options to fit all lifestyles.
- We use flexible hours across most of our teams to allow you to find your own definition of balance.
- Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
- To ensure your family is cared for, we offer paid parental leave in all our locations.
Love whom you work with
- We are a global team of 800+ colleagues, spread across 15 countries on four continents.
- With 30+ nationalities and ages ranging from 21 to 80, our workforce reflects the world.
- Innovation and excellence run through our veins.
- Our teams gather the expertise which has garnered ABBYY more than 140 technology patents.
- We are guided by the values of respect, transparency, and simplicity. "Team Environment" is in the top three highest-scoring drivers of engagement across all of our departments.
Love what you work on
- We are a company with more than 30 years of experience in the technology market.
- Over 10,000 customers trust ABBYY, including many Fortune 500 ones, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK in our client portfolio.
- ABBYY has modernized the way companies leverage their data in documents by creating the first low-code/no-code Intelligent Document Processing platform.
- Our Machine Learning, Natural Language Processing, Computer Vision Technologies, and a Marketplace built with AI, can transform any document in any process.
- Top Analyst firms recognize ABBYY's market leadership, including Gartner, Everest PEAK Matrix ® Assessment, ISG Intelligent Automation Lens, and NelsonHall, amongst others.
ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace. To learn more about our commitment to Diversity and Inclusion, check out the careers section on our website.
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