Engagement Editor

The Role
The Engagement Editor will work closely with the Editor to help define the overall strategy for a brand's growth and manage operations.
Through close partnership with the Editor, the Engagement Editor will help to improve the brand's expertise, authority and trust, to grow the brand's reach and traffic across SEO, newsletter, social media and projects such as the Startups 100 Index, and to increase the brand's commercial performance.
This role is the critical link between the content creation team and our core UK small business audiences. With the Editor's support, they will seek to maximise audience interaction, loyalty, and referral traffic across all digital channels and ensure content effectively moves our UK small business audiences from reading topical news or social posts to exploring and using the products and services we recommend.
They will collaborate with the Editor and Content Manager to make sure there is a clear content pipeline for the content team to deliver each month, aligned with the brand's targets and priorities.
They will help to ensure part of the team's pipeline is allocated to initiatives that reduce reliance on SEO as a traffic source and build the brand's reputation and engagement, balanced with the work required to boost commercial performance onsite and offsite.
As needed, the role will involve working with external partners as well as internal teams to execute and deliver the brand roadmap, with the Editor.
This role is crucial to the smooth running and elevation of the brand and requires excellent organisation, communication and project management skills. It is a central role with significant strategic and operational value.
What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free breakfast when in the office

Responsibilities:

1. Support the Editor to devise a brand strategy and set a clear roadmap of initiatives to achieve traffic and brand growth balanced with work to meet and exceed business targets, across revenue streams.
2. Support the Editor to action and report on some key initiatives (such as the Startups 100 Index) that support the brand's priorities and traffic growth, co-ordinating with stakeholders from around the business as needed.
3. Collaborate with the Editor to balance commercial and brand-building activities, enabling the brand to elevate its reputation and expand to new channels and traffic sources, in addition to maintaining and growing its existing reach and commercial performance.
4. Together with the Editor and Content Manager, provide support and feedback to the Content Producer and Writer on their output, and combine this with data from keyword and traffic tools to promote the highest editorial standards for the brand:
   • Collaborate with the Editor and Content Manager to ensure the brand's content pipeline is full and there is consistent delivery from the content team.
   • Where needed, help to commission onsite and offsite content that has high strategic value, with the aim to improve SEO ranking and/or expand the brand's reach and revenue.
   • Where needed, help the Content Manager to proof, review and edit content.
5. As needed, coordinate with internal teams to deliver identified tests and measure the results, ensure content adheres to best practice and implement technical improvements where needed.
6. Be informed on key brand initiatives in order to be able to confidently make decisions towards the execution of the brand's strategy, in the Editor's absence.
7. Maintain smooth operations and monitor site revenue performance when the Editor is out of office.

What Success Looks Like:

• The Editor is well supported in key strategic areas.
• Startups' Content Producer is engaged, motivated and meeting all key performance indicators.
• Most effective levers to accelerate brand performance are identified and actioned.
• Brand strategy achieves core audience development goals.
• Commercial strategy achieves core business goals.
• Long term brand vision is well balanced with short term performance.

Our Ideal MVFer:

• Proven experience in a digital editorial, audience, or engagement role, ideally within a business or finance publication.
• Excellent understanding of organic search, as well as other key audience-driving channels, with ability to identify and report on key metrics that illustrate strong brand performance.
• Strong analytical skills with the ability to use tools like Google Analytics and CMS data to drive content decisions.
• Good knowledge of email marketing platforms and A/B testing methodology.
• Excellent copywriting and headline-writing skills, with a strong grasp of the specific needs and tone of the UK small business and startup market.
• Deep understanding of many types of content - product reviews, how-to guides, topical, features, trends etc - and the ability to create clear briefs that deliver high quality results.
• Commercial and creative mindset able to problem-solve, pivot and seek out opportunities.
• Experience of handling several concurrent projects and working collaboratively across multiple departments, keeping all stakeholders informed.