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The EMEA Marketing Manager will lead integrated marketing campaigns across EMEA, focusing on pipeline growth and regional performance through collaboration with global teams.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
StackAdapt is looking for an experienced EMEA Marketing Manager to lead the localization and orchestration of integrated marketing campaigns across our highest-priority EMEA markets. This business-critical role will be responsible for regional marketing performance, funnel insight, and field execution, driving pipeline growth across the UK, France, Germany, Spain, and the UAE.
Reporting to the Director of Marketing, EMEA (with a dotted line into Growth Marketing, including Digital Integrated Marketing and Marketing Operations), this individual will partner closely with regional and global teams to ensure campaigns are locally relevant, strategically aligned, performance-tracked, and effectively activated across the region.
What you'll be doing:
- Lead the strategy, execution and follow-up of regional campaigns, sponsorships, webinars and field events in collaboration with the EMEA Content, Global Growth and Event Marketing teams.
- Own the EMEA pipeline, including tracking and analysis of funnel metrics to inform targeting, optimise spend allocation, and drive continuous campaign improvement.
- Provide strategic input into the planning of global digital campaigns, ensuring EMEA-specific messaging, sequencing, and buyer journey nuances are represented.
- Localize and adapt global campaigns for the UK, France, Germany, Spain, and the UAE, collaborating with global digital and content leads to ensure market relevance.
- Coordinate regional lead capture strategies and post-event nurture activities to maximize conversion and sales enablement impact.
- Act as the operational link between regional marketing and global marketing ops, ensuring tools, reporting, and campaign processes reflect regional needs.
- Collaborate with regional revenue teams to align campaign objectives with pipeline goals and to continuously improve lead quality and follow-through.
- Identify and share regional success stories to support local case studies and customer marketing.
- 5+ years in B2B marketing, demand gen, or campaign management, ideally in EMEA.
- Deep understanding of regional buyer journeys, sales cycles, and campaign metrics.
- Ability to influence campaign direction without owning daily digital execution.
- Field and sponsorship marketing experience across EMEA.
- Data-driven mindset; comfortable using performance metrics to improve ROI.
- Strong collaboration and communication skills across global teams.
- Proficiency in Salesforce, marketing automation & reporting tools (e.g. Hubspot, Hockeystack).
- Fluent in English; other European languages a plus.
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-REMOTE
Top Skills
Hockeystack
Hubspot
Salesforce
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