At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.
We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.
To learn more, visit www.mattermost.com
We are seeking a highly motivated and experienced Marketing Manager to drive demand generation, pipeline growth, and brand awareness across Europe and the Middle East. This individual will play a critical role in executing regional marketing strategies, supporting sales teams, and engaging target accounts across highly regulated industries, including defense, intelligence, security and critical infrastructure. You will collaborate closely with the EMEA Sector Sales team, partner marketing, product marketing, and other key stakeholders to meet and exceed pipeline and revenue goals for the segment.
This role requires a self-starter with a strong strategic mindset, capable of building new programs from the ground up, driving measurable outcomes, and fostering strong cross-functional partnerships in a highly matrixed environment.
Responsibilities:
- Regional Demand Generation: Develop and execute integrated marketing campaigns to drive pipeline growth, focusing on partner programs, account-based marketing (ABM), paid media, digital marketing, and regional events.
- Sales Enablement: Work closely with the EMEA sales team to provide marketing support, create localized collateral, and ensure alignment with go-to-market priorities.
- Event & Field Marketing: Work with Event Marketing leader to plan and execute regional events, industry conferences, webinars, and partner-led activities to drive engagement with key accounts.
- Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives that increase awareness and adoption of Mattermost.
- Content & Localization: Ensure marketing materials, case studies, and messaging are adapted to resonate with EMEA audiences and address local regulatory requirements.
- Marketing Analytics: Contribute to the measurement of the effectiveness of marketing programs, optimizing campaigns based on performance data to improve ROI.
- Brand Awareness: Drive Mattermost’s thought leadership in mission-critical communications through PR, analyst relations, and content marketing in key EMEA regions.
Requirements:
- 5+ years of B2B marketing experience in EMEA, preferably in SaaS, cybersecurity, or mission-critical software.
- Proven experience in demand generation, account-based marketing (ABM), and field marketing.
- Strong understanding of government, defense, intelligence, security and critical infrastructure sectors in EMEA is a plus.
- Experience working with ecosystem partners and cloud service providers is preferred.
- Excellent communication skills in English; additional European languages (e.g., German, French) are a plus.
- Excellent project management and leadership skills, with the ability to manage multiple priorities in a fast-paced environment.
- Experience collaborating with cross-functional teams to drive pipeline growth and meet/exceed revenue targets.
- Highly adaptable to changing priorities and market dynamics.
- Ability to work independently with minimal supervision, demonstrating a proactive and results-driven mindset.
- Experience working with the Defense Industrial Base (DIB) and EMEA system integrators.
- Familiarity with EMEA capture strategies and government procurement processes.
- Strategic Thinker: Ability to see the big picture while managing the tactical execution.
- Collaborative: Works well cross-functionally with sales, product marketing, and content teams.
- Data-Driven: Utilizes insights to inform and optimize campaign strategies.
- Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.
Preferred Qualifications:
Key Attributes:
Mattermost is an EEO Employer, We are a remote-first, open-source company.
We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.
Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.
If you require accommodations during the interview process, please let us know—we’re happy to assist.
