Job Description:
EMEA Bonding Solutions Demand Generation Specialist (m/f/*)
The Impact You’ll Make in this Role
As the EMEA Bonding Solutions Demand Generation Specialist for the Industrial Adhesives and Tapes Division you will be a results-driven marketing leader for driving targeted prospecting, demand generation, and marketing automation to accelerate growth in priority segments and New Product Introductions. This role blends strategy, digital execution, martech, and end-user pull to deliver measurable pipeline impact across the Bonding Continuum.
You will make an impact by
We are seeking a results-driven marketing leader to execute targeted prospecting, demand generation, and marketing automation initiatives that accelerate growth in priority segments and New Product Introductions to our key personas Design, Material and Process Engineers. This role blends strategy, digital execution, martech, and end-user pull to drive measurable pipeline impact for our Bonding Continuum. You will work internationally with global and local marketing and sales teams to activate global marketing plans in priority markets. The role is responsible for scoping, evaluating and deploying AI-enabled marketing and sales automation and new martech solutions to modernize team workflows and customer engagement.
Leading End User Pull campaigns towards Design, Material & Process Engineers to drive awareness, engagement, and demand resulting in pipeline and revenue generation around our Bonding Continuum across all customer journey stages. Close collaboration on Marketing plan execution and further development with global, area and local stakeholders.
Execute targeted prospecting supporting key growth segments and NPI commercialization
Lead marketing automation and lead management, ensuring strong lead-to-revenue alignment by improving MQL, SQL, and conversion rates
Scope, assess, and deploy AI-driven marketing, sales automation, and martech solutions to modernize workflows and customer engagement.
Your Skills and Expertise
Bachelor’s or Master’s degree in Economics or Marketing
Significant B2B growth, demand generation, or marketing automation experience
Strong understanding and expertise of technical or industrial markets with complex design-in cycles
Excellent communication, strategic thinking, problem-solving, and stakeholder management skills.
Proven ability to translate strategy into measurable results
Fluent in English both written and verbal
Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:
Knowledge of adhesives, bonding, advanced materials, assembly technologies, and/or automation and robotics integration.
Additional common European languages is advantageous.
Job Specifics:
Location information - successful candidate should be located in either - Bracknell - UK OR Neuss - Germany OR Milan - Italy
Work location - This role has on-site working model, with the employee working at least four days a week in the office.
Travel expectations- May include up to 25% domestic/international
Working pattern - full time
PLEASE KINDLY SUBMIT YOUR CV IN ENGLISH LANGUAGE
Resources for You
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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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