The Director of Retention is responsible for creating and executing retention strategies across Casino and Realsports, enhancing customer engagement and lifetime value through targeted marketing initiatives and collaboration with various teams.
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role:
As the Director of Retention - Casino & Realsports at Sporty, you will be responsible for shaping and executing our retention strategy across both Casino and Realsports verticals, with the goal of maximizing player lifetime value in all markets.
You’ll drive customer engagement and loyalty through data-driven lifecycle management, retention marketing campaigns, loyalty programs, personalization, and player experience initiatives. By working closely with product, marketing, and operations teams, you’ll ensure that both Casino and Realsports players enjoy a seamless, engaging, and rewarding experience that keeps them active and loyal, while staying aligned with our broader business objectives.
We care deeply about our customers, and this role is central to anticipating their needs and delivering exceptional value through innovative, targeted retention and engagement programs.
What you’ll be doing:
- Define and lead the retention strategy for both Casino and Realsports, driving engagement, loyalty, and lifetime value
- Oversee the design and execution of CRM campaigns, loyalty frameworks, VIP management, and lifecycle initiatives across both verticals
- Develop and optimize monthly retention and promotional calendars, ensuring relevance to player segments and market nuances
- Leverage data and analytics to segment Casino and Realsports players, predict churn, and personalize retention efforts
- Track and report on campaign and promotion performance, providing insights and driving continuous optimization
- Collaborate with product teams to deliver new features and tools that enhance player engagement and retention across Casino and Realsports
- Partner with central marketing and operations teams to align retention initiatives with acquisition campaigns and broader business goals
- Stay ahead of industry trends, competitor activity, and emerging retention marketing tools to maintain a best-in-class approach
What you’ll bring:
- Fluency in both written and spoken English
- Bachelor’s or Master’s degree in a related field
- A strong track record in retention marketing and operations, with proven experience in online Casino and/or Realsports
- Demonstrated success in CRM, loyalty programs, VIP management, and player lifecycle marketing
- Analytical expertise in player behavior, segmentation, campaign performance, and churn prevention strategies
- Experience leading cross-functional teams and collaborating across multiple business areas
- Strong commercial awareness and the ability to link retention activities to overall revenue and growth objectives
- Knowledge of responsible gaming practices and fraud prevention in a retention context
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Similar Jobs
Computer Vision • Healthtech • Information Technology • Logistics • Machine Learning • Software • Manufacturing
Develop and maintain web applications supporting 3D design tools, orchestrate workflows, develop APIs, and enhance internal tools.
Top Skills:
C++GCPGraphQLNestjsNode.jsPostgresReactReduxThree.JsTypescript
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead and manage a team of software engineers to develop innovative hardware, software, and AI solutions for physical operations, ensuring customer satisfaction and team growth.
Top Skills:
AIGoGraphQLGrpcMachine LearningReactReact NativeTypescript
Cloud • Security • Software • Cybersecurity • Automation
Lead technical direction for GitLab's deployment strategy, focusing on zero-downtime upgrades and automated operations of GitLab for self-managed users. Collaborate across teams, design Kubernetes operators, and contribute to improve GitLab's deployment tooling and operational standards.
Top Skills:
AnsibleGoHelmKubernetesPostgresRubyTerraform
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
