Constructor’s mission is to enable all educational organisations to provide high-quality digital education to 10x people with 10x efficiency.
With strong expertise in machine intelligence and data science, Constructor’s all-in-one platform for education and research addresses today’s pressing educational challenges: access inequality, tech clutter, and low engagement of students.
Our headquarters is located in 🇨🇭Switzerland, and we also have legal entities in 🇩🇪Germany, 🇧🇬Bulgaria, 🇷🇸Serbia, and 🇸🇬Singapore
Please send your resume in English only.Location: Remote
Position Type: Remote
Language Requirements: fluent in English
About the Role
As the Director of Product Marketing, you will define and tell the story of how Constructor’s AI-powered education and research platform transforms how the world learns, teaches, and discovers. You will lead the development and execution of messaging, positioning, and go-to-market strategies for our product portfolio. You'll craft the category narrative and work closely with Product, Sales, Marketing, and Customer Success teams to drive product adoption, market awareness, and revenue growth.
Key Responsibilities
- Category & Narrative Design: Own Constructor’s market story, clarify what we stand for, what problems we solve, and how we are different.
- Go-to-Market Strategy: Build and execute GTM strategies across Education (Higher Ed, K12), Enterprise Learning, and Research for new product launches, features, and solutions.
- Product Positioning & Messaging: Translate complex AI-driven capabilities into human, value-based messages tailored to decision makers and users. Define compelling product messaging that differentiates our offerings in the market.
- Customer & Market Insights: Lead and conduct competitive analysis, customer research, and market segmentation to inform strategy and positioning.
- Sales Enablement: Create effective sales tools and content, including pitch decks, playbooks, battle cards, one-pagers, and product demos.
- Cross-functional Leadership: Serve as the voice of the customer to Product, and the voice of the Product to Sales, Marketing, and the market. Collaborate with Product, Sales, Marketing, and Customer Success to ensure consistent product communication and feedback loops.
- Content & Campaigns: Support marketing campaigns with product-focused content and narratives.
- Customer Advocacy: Partner with Customer Success to build case studies, testimonials, and user stories that highlight value and ROI.
- Team Leadership: Build and lead a high-performing product marketing team (if applicable).
- Joint Value Creation: Build and communicate co-branded value propositions with technology and channel partners (e.g., LMS, infrastructure, and research collaborators).
- Co-Marketing Programs: Design and execute joint campaigns, events, and GTM motions with strategic partners.
- Partner Enablement: Develop sales and marketing assets for partners to position Constructor effectively in their ecosystems.
- Measurement & Impact: Track partner pipeline contribution, shared campaigns, and market penetration metrics.
Requirements
- 8-12 years of experience in B2B Product Marketing, with at least 4 years in a leadership role.
- Proven success launching or scaling multi-product or platform-based solutions (AI, SaaS, or data driven products) for technology companies.
- Strong strategic thinking and hands-on execution skills.
- Deep understanding of B2B buyer journeys, personas, and value propositions.
- Experience with product launches, GTM strategy, and working closely with product teams.
- Excellent communication and storytelling skills (verbal and written).
- Experience in enabling sales teams with tools, training, and messaging.
- Data-driven mindset and familiarity with marketing analytics tools.
- Comfortable in a distributed, global, high-growth, dynamic environment.
- Ability to travel internationally and work remotely.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
Nice to Have
- Experience in EdTech and/or international markets or working with distributed teams.
- Background in technical products or understanding of software development lifecycle.
- Familiarity with marketing tech stack tools like HubSpot, Salesforce, Figma, or Productboard.
- 💻 Choice of work equipment (e.g., laptop, monitor, etc.)
- 🇬🇧 English classes (iTalki – $130 monthly)
- ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET)
- 👶 Newborn bonus (€500 per child)
- 🧠 Patent remuneration
- 🌴 Paid leave
- 🧑💻 Remote work in locations without our offices
- Hybrid work in locations with offices (2 days in-office, 3 days remote):
- 🇧🇬 Sofia: 59 G. M. Dimitrov Blvd., NV Tower, 8th floor, 1700
- 🇷🇸 Belgrade: Makedonska 12, 11000 Belgrade, Serbia
Constructor fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to building a diverse and inclusive organisation where everyone can become their best self. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or other protected characteristics. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.
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