Who are we?
IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What the role involves:
As the Director of Brand Marketing, you are responsible for shaping, communicating, and strengthening the company’s brand identity across all channels and touchpoints. This role leads the development of strategic brand initiatives, integrated campaigns, and storytelling that differentiate Input Output Group in the Web3 market. The role is responsible for driving customer engagement, and building long-term brand equity. The Director partners cross-functionally with product, communications, and creative teams to ensure brand consistency and alignment with business goals. You will define and grow our brand in a fast-paced, entrepreneurial environment and lead the charge in shaping our story, driving brand awareness, and ensuring every touchpoint reflects our mission and values.
As a team leader, you will balance strategy with hands-on execution, wearing many hats and collaborating closely with product, growth, and leadership to make an impact. The position also holds accountability for managing a small but mighty brand team that scales with the business and venture studio including a digital media strategist, social media strategist, and CRM and analytics strategist.
You will be responsible for vendor and agency management for all branding projects. The Director acts as a liaison between the Marketing and Communications team and IOG product marketing as well as Venture Studio teams for all brand related work.
- Drive the evolution of IOG’s brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will work with the IOG leadership team to promote the company as an innovator and Venture Studio to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
- Represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, technology, and financial / investor markets.
- Support the Venture Studio Group to develop incubator and start-up brands.
- Ensure the project team delivers world-class campaigns, overseeing the delivery of creative, strategy, and go-to-market plans that are integrated with the overall business strategy and brand positioning across all channels.
- Develop and maintain strong relationships with internal stakeholders: Product Marketing, Ecosystem & Community, Operations, Finance, and Legal.
- Lead all conversations with our internal teams and agency partners including status meetings, presentations and reviews.
- Guide business units product marketing strategy and Venture Studio teams to develop strategic briefs and ensure that proper direction is provided and maintained throughout the campaign development process.
- Partner with BU product marketing and Venture Studio teams to align on objectives, program requirements, and KPIs, to deliver breakthrough ideas and brand activations.
- Work closely with project management and the marketing shared services leadership team to ensure deliverables are developed on strategy, on time, and within budget.
- Drive integration best practices. Identify and implement operational and process efficiencies that lead to continuous improvement and efficiency.
- Manage approvals, feedback, and input from multiple stakeholders.
- Manage all production aspects with the project management team to uphold brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling.
Who you are:
- 10+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries.
- BSc/BA in marketing or MBA
- Experience with Web3, DAOs and blockchain-native brands.
- Strong leadership, project management, and team-building skills.
- Passion for innovation and a forward-thinking approach to campaign development and creative execution.
- Demonstrated experience leading multi-faceted projects in a fast-paced environment.
- Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality.
- Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork.
- Experience of uniting a socially diverse and globally distributed team of people who work remotely
- Familiarity with creative production workflows, formats, and optimization for various platforms.
- People Leadership: Build, manage, and mentor a small team of brand marketers and creatives, fostering a culture of creativity, accountability, and growth. Provide clear direction and feedback while empowering team members to take ownership and innovate.
- Strategic Vision: Ability to connect output to broader business goals and marketing strategies, ensuring impactful outcomes.
- Creative Problem-Solving: Skilled in addressing challenges with innovative and effective solutions.
- Leadership & Mentorship: Proven ability to coach and mentor team members, fostering growth and collaboration within the team.
- Collaboration & Communication: Strong interpersonal and communication skills to engage stakeholders and foster alignment across departments.
- Storytelling Expertise: Exceptional ability to craft compelling narratives through written, visual and video content.
- Technical Proficiency: Expertise in industry-standard tools: Google Docs, Slack, Jira, Microsoft Office, Miro, Presentation Software.
- Attention to Detail: Meticulous approach to execution, ensuring precision, consistency, and alignment with project goals.
- Adaptability & Resilience: Ability to adapt to shifting priorities and work effectively in a fast-paced, dynamic environment.
- Project Management Skills: Exceptional time management and organizational abilities, with a focus on meeting tight deadlines without compromising quality.
- Innovation & Trend Awareness: Passion for exploring and implementing new ideas, tools, and techniques to keep content fresh and competitive.
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO and Sick Leave plan
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
